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Article Title: Viral Marketing - Secrets Revealed Part II
Author: G Kumar
Contact Author :info@eastrovedica.com
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Viral Marketing - Secrets Revealed - Part II
Articles give us tremendous free exposure. This is the secret of Viral Markeing which is Free Advertising. If our article is good, it will be displayed in ezines and websites and the resource box at the end will proclaim who is the author of that article. Many a reader will click on the link to our website and we get phenomenal
amount of traffic!
When writing an article, it is the Resource box which pulls people to the site. The Resource box must be well written. I used to write like this
Article by G Kumar, Astrologer & Epistemologist of http://www.eastrovedica.com/ He is a good Viral Marketing expert & has made his dotcom successful through VM. To subscribe to his Free ezine, the Z Files, click here
mailto:zodiac20@vsnl.com?subject=subscribe. He is contactable at zodiac20@vsnl.com.
You should give your site's name & your email address in the resource box. If you have an ezine, you should give the email address for subscribing to your ezine. In the Resource Box, it is better to give a short bio of yourself and your area of expertise. Those who are impressed by your article will definitely subscribe to your ezine as they thirst for more quality information.
Successful marketers never try to sell their products at the first instance. What they try is to get a free subscription to their Ezine! It is their sophisticated approach that sells !
The main principle of Marketing is Never Sell - Influence. It should not look like business. If you write an ad, it should not look like an ad.
Once people subscribe to your ezine via your Resource box, you can give freebies - free reports, free ebooks and free consultancy. They become your loyal customers ! They will refer more people to your site and your business will thrive.
Once the article with the Resource Box is finished, you have to market it to your target audience.
What I used to do is go to the search engines and type in "ezines" which deal with your subject.
Since I started writing articles on Astrology, I used to go to Yahoo, Ebay, Altavista etc and type in Astrology Ezine and search.
This search will give a list of Astrology Ezines. If your subject is Medicine type Medicine ezine and search.
Suppose it gives 40 lists. You go to these websites and write down their email addresses. Then you write a covering letter to the Zine Publisher and submit your article to be published by him/her.
I used to write like this:
Dear Zine Publisher,
I came to know about your esteemed Zine from the Net.
I am a writer on Astrology with a website - http://www.eastrovedica.com/
I have written an article on Astrology. Please publish it in your Zine/Site.
It is a win-win situation for both of us as you get good content and I get exposure in return.
Thanks and regards,
G Kumar
http://www.eastrovedica.com/
You can also submit your articles to Site Owners. They may display your article on their site. Site Owners are looking for quality content. If you can provide that, they will definitely accept your articles.
After writing articles on the subject, one should group these articles and compile them into an ebook.
After I wrote nine articles on Astronumerology, I compiled them into an Ebook called Astronumerology and distributed it free.
Article Banks
Article Banks are considered to be Net Marketing Gold. There are a lot out there and it will be better if you subscribe to them and post your articles regularly. I used to submit my articles to the following lists:
To compile an Ebook, you need a compiler and Keebo is a free compiler. We have used it ourselves, but at this price of zero dollars, it's certainly worth checking out: http://www.keeboo.com/ENU/index.html
There are other paid ebook compilers. You can download a trial version from http://www.ebookcompiler.com/
In the ebook you should give links to your site. You can give links to your friend's sites as well. You can tell your friends that you have given links to their sites in your ebooks. They will reciprocate by giving you links in their articles or their ebooks. They may even give you a link from their sites as well.
You can ask ezine publishers to give the ebook away freely to their customers. You can tell siteowners to give the ebook away to their visitors. This is known as Perpetual Marketing, wherein many publishers and siteowners market your site free for you!
You can give the ebook away as an incentive for subscribing to your Ezine. You can give the ebook away when a customer buys your product, as an added bonus.
You can tell your friends that you have given them links in your ebook. Inspired, they will distribute it free amongst their friends, relatives & customers.
You can post your ebook here
http://writers-bbs.com/inkspot/?forum=ebookpromo.
You can submit your ebooks to Ebook_News@yahoogroups.com
& majordomo@exemplary.net
You can give your ebook away as a free download at your site. Or you can give them as a paid download.
If people download your ebook, they will definitely visit your website & sign up for your newsletter or buy your products or hire you for your service.
I have created several ebooks that have been read by thousands of people all over the Net and this has resulted in massive traffic to my site.
Sheer hard work is imperative along with persistence, perseverance & lots of time to be successful as a marketeer on the Net. Because of the dynamic & ever changing nature of the Web, marketing becomes an everyday job. " Promote or die" is the slogan. We have to market smarter, not harder.
Ebook publishing is the biggest money spinner on the Net. Many have become millionaires as a result of e-publishing. Rick Beneteau ,Jim Daniels & Monique Harris are some shining examples. So why dont
you try this viral method?
Home Buyers Marketing Ii
So what are the factors that go behind this decision? Some of them are:
The need for data security : Where the company is loathe to share internal information with third parties, it is reluctant to use an external provider for search engine optimisation Availability of Internal expertise : Where a company has hired or trained internet marketing specialists to conduct the job, it may not feel a need for outsourcing the search engine optimisation (seo) initiative. All the same, with the ever changing needs and challenges associated with this domain, it may over time decide to complement its internal skills with that of an external provider. It can also upgrade the skills of existing staff by sending them to internet marketing workshops?
Economics : Does outsourcing to an expert enhance the efficiency. does it make more business sense to train a team inhouse. The answer to these questions is frequently in the scale of business. ?Risk : How risk averse is the company? Large corporates tend to be more risk averse than small and growing companies. Even if they outsource they will try to develop systems and processes for risk mitigation.
At the end of the day, whether a company decides to outsource its search engine optimisation (seo) initiative or keep it inhouse, it needs to have a plan in place. Long term and well thought off plans yield better results than one off and impulsive decisions.
Many companies address this challenge by employing a joint strategy. Have a core inhouse team and complement it with external providers. In my experience, this strategy is almost always very successful as the cost of outsourcing is minimised and the total spectrum of skills is enhanced.
In my work with a distance learning company, they had a webmaster who was extremely capable at basic skills but needed complementary skills when it came to blogging. As blogging was a key inititiative which this company needed to take, we started this initiative for them with specific deliverables. The end result was that traffic increased significantly and they did not incur a high cost.
The issue of control while managing multiple providers is also a critical one. The key to managing external providers is to chart a clear roadmap, have specific deliverables and ensure that they are motivated to achieve the milestones.
Another issue which is of immense importance is to hire the expert (and not someone who knows some tricks, or is a black hat seo). For this, it is very important to check the work performed by the outsourcer and conduct thorough reference checks. The SEO field has expertswho treat it as a science and have defined systems and processes. It is also full of charlatans who have learned some tricks or use shortcuts. Engaging such providers is inviting a ban on the website.
It is therefore imperative that the decision to hire an expert, one who is really an expert is performed carefully. Once the right company is engaged, adequate checks and balances should be in placed to monitor progress.
Both Newagephilosopher & Kylie Monet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Newagephilosopher has sinced written about articles on various topics from Yoga Practice, Astrology Predictions and Religion. Article by G Kumar, Astrologer, writer & programmer of www.eastrovedica.com. Recently he was awarded a Certificate by the Planetary Gemologists Association Global ( www.p-g-a.org ) as a Planetary Gem Advisor. He has 25 years psychic research experience i. Newagephilosopher's top article generates over 40500 views. to your Favourites.
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