Any shrewd business owner knows for a fact that catalog printing can be a very successful method of promoting your business and its' products. You even have your desired catalog carefully designed and planned, and you are very excited about it. The only thing left to do now is the printing. Here are a few tips that can make a big difference in the overall aspect and effectiveness of your catalog.
COVERS
Your cover may be one of the most essential parts of your catalog. You need to carefully think about your available options of color and design. In most of the cases, your cover should be thicker and made out of heavier paper than the rest of your catalog, and this includes both the front as well as the cover of the catalog.
You have to remember one very important aspect: in the case of a catalog, the covers do matter. If you don't have good covers, your potential customers will never open it. And without customers, you have no business.
PAGES
Here, you have a little bit more freedom, and you can also adapt the pages of the catalog to the field you are involved in. The more sophisticated your field of activity is, the higher the quality of your catalog's pages must be.
Also, you must take into consideration the number of pages your catalog has. For example, if this number is high, you can probably get away with lighter paper. If you have a low number of pages though, you are better off if you decide to use heavier paper.
COLORS
The chromatic appeal that your catalog has is a factor that can sometimes convert a viewer into a buyer. This is even more important in the case of your covers.
Having pleasantly combined colors that don't irritate the viewer is something that unconsciously can transform him/her into a buyer. Also, unless you have an industrial catalog, for example, the pages inside the catalog must be colored too.
BINDING
Again, the most important factor in the decision making here is the field of activity you are working in. For example, if you want to make a cosmetics catalog, or a jewelry catalog, you will want to have perfect binding.
PLANNING
Before going into the actual printing, make sure you check everything related to your catalog. The products, their descriptions, the texts, the colors - everything must be verified. You don't want to spend a lot of money on printing a few thousand catalogs and then to discover mistakes. They will only drag you down and make you look unprofessional.
Now, all you have to do is the printing. Either you choose to buy your own printer, or you want to hire professionals to do it, make sure you take into consideration everything that's been said. If you follow those simple rules, your catalog printing will give your business an important boost.
I Cant Resist You
Well, after the announcement, Princess Profit waited for her "knight in shining armor" to come and sweep her off her feet. She waited and she waited. And then she waited some more.
There were so few knights in the kingdom that she found herself even willing to settle for a "knight in tarnished armor".
Just when she was ready to give up, low and behold two "knights in training" showed up to ask for her hand in marriage. They weren't exactly what she was hoping for, but she decided to look 'em over.
The first knight, "Ted", showed up at the castle wearing only a Speedo Swim suit which showed his flabby, white body. His messed up hair, and apparent lack of regular hygiene were also negatives in Princess Profits eyes.
With a look of distain, and a flip of her hand, the princess rejected Ted and sent him on his way.
The other knight, "Lars", didn't have a shiny suite of armor either, but he was dressed in an nice suit and tie. He was handsome, well kept, and enticing to our fair maiden, the Princess.
Even though Lars wasn't the knight in shining armor that the princess was looking for, she felt he was worth considering. After thinking about it overnight, she decided to marry Lars. Of course they lived happily ever after. The End.
All home sellers are waiting for their "knight in shining armor" homebuyer to show up at their door. This is the kind of buyer that offers full price for the seller's home, pays cash and wants a quick close.
Home sellers are willing to settle for a "knight in tarnished armor" homebuyer. This homebuyer needs to get a loan to buy their home; they negotiate for a lower purchase price, and sometimes take more than 30 days to close the loan and buy the house.
But what about the really low offers, the "low-ball" offers that some homebuyers occasionally make?
Most sellers won't consider a "low-ball" offer, but some will, especially if they need to sell soon and if the offer is "well dressed and created to be enticing" to the seller.
With the real estate market slowing down there are many investors and 2nd home buyers making low offers to sellers that have their homes for sale.
Typically these low offers have been "Ted like"; unappealing, soft and distasteful to the home sellers; in other words, a poorly created low offer. The kind of offer that the seller rejects with a flip of their hand.
There are several elements to a poorly created, low price offer that gets rejected automatically. If you can pretend you're the seller for a moment, you will see what I mean with the first example:
A "Ted" like, low offer:
? Soft, flabby financing: little or no down payment and the buyer hasn't been pre-qualified with a local mortgage lender.
? Tiny, little earnest money deposit.
? Unattractive contingencies that put all the risk of the transaction on the seller shoulders.
If you think about the low offer you are making to the home seller, and the rewards you will receive if the seller accepts your offer, you can understand how important it is to "dress-up the offer" with financial items the seller will find appealing.
For example, here is an appealing offer that "Lars" might make on a $250,000 home:
? The home seller is asking $250,000 for their home, but the home has sat unsold for several months.
? Lars offers $200,000, but is willing to come up to $225,000.
? Earnest money: Lars offers $10,000 (or more), with the earnest money being "hard earnest money". Hard earnest money means the earnest money is released to the seller shortly after the offer is accepted, usually after the due diligence deadline passes. Of course the earnest money becomes non-refundable at that point. Can you see how this would appeal to a motivated seller? Keep in mind that Lars is going after a $25,000+ profit that he didn't have to do much work for.
? Lars will be making a 20%, or more, down payment. A good solid, "muscle-bound" down-payment and loan. Not at all flabby. Lars can use this to convince the sellers that he is a very strong, qualified buyer.
? "Lars" offer includes a letter of pre-approval from a local lender. Better yet, he might get a certificate of full-approval by taking care of all loan documentation before making an offer.
? "Lars" love for the "Princess" would be unconditional. He would present a clean offer with the only contingencies being the due diligence time period of about two weeks to evaluate the property. He would also set the closing deadline at 30 days or less after acceptance of his offer.
This type of offer will occasionally be accepted in a soft real estate market. An investor, like Lars, could make tons of money all year long by making strong, low-ball offers like this and then buying the homes in which his offers are accepted.
If you really want to buy a home for below market value, consider making a strong muscle-bound, enticing offer. This might work more often than you might think.
Both Ray La Foy & Don Glasgow are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ray La Foy has sinced written about articles on various topics from Home Improvement, Software and Parenting. Create quality catalogs for professional promotion of your business:. Ray La Foy's top article generates over 135000 views. to your Favourites.
Don Glasgow has sinced written about articles on various topics from Home Management, Computers and The Internet. Don Glasgow has been a St. George Utah real estate agent since 1999. Don is also a seasoned real estate investor. Please visit Don's website for more information:
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