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Investment In Small Business

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Practicing positive successful leadership in a small business, especially for the founder/owner, takes great skill and talent. In order to know what to do successfully in the start up phase and beyond takes understanding and self analysis. Some entrepreneurs do not know themselves well enough to see their own faults. These faults can and will interfere in the success of the business. The most crucial point in a small business where self analysis of the leader is necessary is during the transition to the professional management stage. The three important elements of people management, planning and the customer are built around the vision, mission statement and values of the company. As the entrepreneur grows the company, the leader must identify his/her need for control, sense of distrust, need for applause and defensive operations, also known as the ?darker sides of the entrepreneur?. These characteristics if not monitored or unbeknownst to the leader can result in distorted reasoning and action making the transition (which is necessary for organizational growth) extremely difficult, if not impossible. Due to the leader's inability to recognize his/her destructive behaviors, the organization may be destined for perpetual smallness or destruction. Needs such as hiring more employees, growing additional branches and hiring managers to oversee teams of employees begin to appear. As a small business earns success and recognition, issues arise. The entrepreneur generally desires such growth and success and happily appoints managers to continue training and developing and maintaining business relations. If the leader is unable to relinquish control, the managers will be unable to accomplish goals in alignment with the vision and mission of the leader. A large part of providing a successful mission statement is emulating the freedom to accomplish those actions as well as relinquishing control to those the leader hired. Inconsistencies and deficiencies of the leader are well documented factors which limit the growth of entrepreneurial firms. An entrepreneur struggles with issues of authority and control and structure can be stifling. If the leader is unaware of this behavior, the employees will disengage and eventually leave, which costs the company money in recruiting and training of new employees.



If the control issues are allowed to continue, the leader may attempt to pull back the reins on those he/she hired to manage his/her small organization's growth. Thus, micro-managing and removing any control or power from the managers themselves. As entrepreneurs sometimes do, planning is done on a gut instinct. The transition to a professional management organization is no longer based solely on gut instinct. This transits the organization to rely upon several professionals sharing their knowledge and experience to guide the small business planning. If the entrepreneurial leader is unable to allow this to happen, the transition to a professional management organization ceases.

This behavior also affects customers. The integrity and enthusiasm that once existed deteriorates with the controlling, distrusting and defensive characteristics of the entrepreneurial leader. As customers receive lower quality service, unmet expectations and dissatisfied employees, the overall organizational reputation may be lost. The darker side of the entrepreneur negatively affects the small business, the employees and customers. It is vital for a leader to analyze his strengths and weaknesses in order to maintain a successful small business.
Investment In Small Business
What can a small business person do in order to help survive in a 'down' economy? Are you faced with a slowdown in business and revenues? How can you survive long-term? You might be surprised at the answers. The overriding concerns are to cut costs where possible. This is sound advice. But there is something else that you need to do: examine how you do business.

Be Frugal. You already know that you must reduce expenses where you can in order to meet the demands of your business while still maintaining your customer service. Where you concentrate these efforts might actually hamper your overall business. Look for ways to trim non-essentials first. Those items that do not directly connect you to your customers are a good place to start.

Spend More Money? Here is one that will surprise you: get an 800 number and associated PBX system. The reason is that it will cost you very little and at the same time will deliver essential communications options to your business that will help keep it going for your existing customers and prospects as well. Do you have multiple phone lines that ring into your business? Drop them and go with ONE singular phone number. With an 800 number and PBX system, you can route calls via a 'follow-me' option that will send calls to cell phones (which you probably already have anyway) and voicemail boxes.

Increase Business. Once your customers and prospects see a toll-free way of contacting you, they will use that method. It is like sledding down an ice covered hill - you pick up momentum as you go. An 800 number works the same way. When people see an 800 number it screams 'CALL ME.' Your calls will increase and so will your orders.

Make it Easier to Do Business. With a PBX system in place, you can handle customer and prospect calls more efficiently. You can easily route incoming customer calls via the auto-attendant prompts and also get useful information from various pre-recorded instructions to the most common questions and problems. Also, by giving the option of directing their call to a department or specific person, they have the power to reach whoever is their primary contact.

In Business All of the Time. One final area that an 800 number and PBX system can help you is that it is available 24x7. You need to be 'open for business' at all hours of the day and night in order to maximize income potential. A system which is in place and functioning properly delivers this scenario.

The way you perform business with an 800 number and PBX system sends a message to your customers that they come first and their issues are of the utmost importance to you. If business is tough right now, it is not the time to scale back the method in which to contact you. If you approach this carefully, you can maintain your 'less is more' attitude while keeping costs low.
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•Financing Small Business In, by David S. Stratton
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About Author
Both Robert Ii Smith & Lee Percival are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert Ii Smith has sinced written about articles on various topics from Insurance, Financial Planning and Medicine. Robert II Smith has spent more than 19 years working as a professor at New York University. Now he spends most of his time with his family and shares his experience about
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