When the concept of a clothing line came about, they wanted to make it so that clothes were stylish, yet comfortable for girls to wear. Since their inception, Juicy Couture has taken the contemporary fashion world by storm. The company has also ventured out as an apparel business that focused on maternity clothing that included jeans and t-shirts.



As the business grew, it started to focus more on women's clothing. In California, this apparel brand started rapidly growing in popularity. Back then, one of their main directives was on sweat suits and sportswear for women.

The parent company for this clothing line is Liz Claiborne. Juicy Couture is more so singled out for their track suits made out of terrycloth and velour materials. They also sell handbags that are made from terrycloth and leather materials.

You will find many Hollywood celebrities that showcase their apparel. A lot of their apparel has slogans that refer to the name of their fashion line. Some of them include "Smells Like Couture", "Be Juicy", "Viva La Juicy", "Wake Up And Smell The Couture" and "Have A Juicy Day," just to name a few.

They used to promote the apparel with the phrase "Love P&G." However, after the Proctor and Gamble Corporation filed against them using "P&G," Juicy Couture changed course and decided to swap the letters around. Now the phrase is known as "Love G&P."

The company continued to expand to include clothing for men, children, and babies. In addition to that, socks and diaper bags have been added to the mix. If you're a dog lover, the company has branched into canine country. They sell dog carriers, dog leashes, dog collars, dog beds, dog toys, dog tags, and dog clothing. How's that for a collection?

Their contemporary clothing selection includes women's linen dresses made with three-fourths sleeves, sundresses with spaghetti-thin straps, and dresses with slightly puffed short sleeves. Their custom made tracksuits still look new after washing them numerous times. The colors are a force to be reckoned with and are one of the reasons women like this clothing line so much.

Their handbags are very fashionable. You can find them in different colors such as mint, light blue, and flamingo, just to name a few. They have plenty of compartments where you can put your essentials such as keys, cell phone, and other personal items.

None of their items are cheaply made. For all of their merchandise, some of the best materials are used. The colors of the materials are bold and stand out. What also makes their handbags stand out is their gold, brass, and silver buckles. Another reason they stand out is because they are just different from anything people have ever seen.

With Juicy Couture, one can never stop being amazed at the styles and ideas they come up with to attract an eclectic mix of customers.