Guide to the Stock Market

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Macbeth Appearance Vs Reality

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The definition of penny stocks, also known as micro-cap stocks, varies. A stock is termed as a penny stock based upon its market capitalization and share price. According to the US Securities and Exchange Commission (SEC), a stock is termed as penny stock if its share price is below $5. However, many in the investor community believe that a penny stock is one with the share price of $1 or less. As junk bonds are compared to investment grade bonds in fixed income market, penny stocks are compared with blue chip stocks in stock markets. Trading in penny stocks are far more riskier and speculative than trading in blue-chip or other mid-cap or large-cap stocks. Several investors believe that investing in penny stocks is like gambling, that one has to be prepared for losing money. Moreover trading penny stocks can be more expensive. Penny stocks are usually traded in the Over-the-Counter exchange or on the pink sheets.



If you intend to invest in penny stocks you should know the differences between penny stocks and other stocks, such as blue chips and mid-caps. While the performance of mid-cap and large-cap stocks is driven primarily by fundamentals, several analysts believe that the performance of penny stocks is driven primarily by investor speculations. If you analyze the fundamentals of 100 penny stocks, perhaps only two or three would be generating superior returns.

Despite the issues associated with penny stocks, several investors intend to invest in penny stocks, since they believe many of today's blue-chip stocks, such as, Microsoft (Nasdaq: MSFT) and Wal Mart (NYSE: WMT) were once penny stocks. However, the share prices of these companies were almost never trading for pennies, however it appears that way when one looks at the price adjusted for stock splits. Many investors ignore this fact.

Since many penny stocks are traded on the pink sheets and are not scrutinized by the SEC, you will find it more difficult to find credible information about them.

Penny stocks often lack liquidity, which means investors would find it difficult to buy or sell. A lack of liquidity often helps fraudulent investors to manipulate the share prices. The SEC itself in Schedule 15G states ?Investors in penny stock should be prepared for the possibility that they may lose their whole investment?.

A penny stock traded on the over-the-counter exchange has a higher chance of being delisted for lack of compliance. If the particular company is unable to list its stock on another exchange or become re-instated, you may lose 100% of your investment. You should consider this seriously, if you intend to take long positions in a penny stock.

Several new investors are attracted to penny stocks, given their low price and potential for substantial gains. There have been instances where penny stocks rose more than 1000% in a few days in the past, but this is extremely rare and often the price is not sustained. There are historical evidences that most penny stocks lose their entire value. If you are a new investor, you need to be aware of the risks involved.

If you still want to invest in penny stocks, do the relevant research into the company's fundamentals and ignore the pre-conceived theories about the successes of the penny stocks in the past.
Macbeth Appearance Vs Reality
You've worked with a client for some time. You perceive they are happy with your work. And naturally, you're expecting them to refer business to you and send you new client referrals. Yet the reality is that this person may have certain reservations that he or she has never directly voiced to you (or perhaps subtly hinted about.)

This undertone of Perception vs. Reality is sabotaging your chance to get more referrals and referred business from them. Let me explain.

Positioning, or perception of you, is how the client imagines you versus other choices - namely, your competitors. The fact that their may be a limited supply of your competitors readily available to your client, means the client has limited choices. This can be good for you as short-term retention tool, but it can also sabotage your long-term consistent referral efforts.

For example, let's take a niche such as physicians. Doctors are a busy group. They run hectic practices and hire administrators to oversee their operations. Let's say you are a marketing consultant that helps a doctor increase his or her referred patients. Your expertise is referral marketing.

A doctor may know other professionals, true. But they probably don't know very many who are honed at practice management and referral generation. This reduces their supply of marketing consultant "relationships." While this is an advantage to you as the consultant (limited supply of competitors) it can seriously hurt your relationship. Why?

Human nature being what it is, means worry, concerns and angst will eventually creep in, silently reminding the physician, "You could be getting more referred patients, and there must be someone else you can work with who is good at referral strategies."

The problem is relational-disconnect begins to form. This hurts opportunities for word-of-mouth introductions.

For whatever reason during the time you have worked together, the doctor's perception has now become that you are not as talented as he or she once believed. They may start to imagine and perceive even more: That you are preoccupied. That you've become too busy. That you really aren't as responsive as you once were. And those perceptions - false as they may be to you - continue to grow and grow into accepted reality of the doctor.

The truth is that, we as people, in our distracted, hectic lives, won't always stop to "fact-check" ourselves and our misguided perceptions - to see if they are indeed real. Much like the Doctor, in my example.

To improve you referrals, word-of-mouth marketing and referred business, make sure people you are working with have opportunities to check their perceptions of you versus the reality of the situation. One of the easiest ways of encouraging this is via honest open communication that encourages complaints and objections.

Try saying, "Mr. Client, I've enjoyed our relationship. I'd like you to refer others to me. But before we discuss that, I'd like you to be perfectly candid with me: What have I been doing that has bothered you?"

The comments you hear will go a long way to helping you open genuine communication. They will also impact your chances to get more referrals.
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About Author
Both Joel Arberman & Daryl Logullo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joel Arberman has sinced written about articles on various topics from Bird Flu, Initial Public Offering and Investments. Joel Arberman is the Managing Member of Stock Aware, LLC. We publish a free stock research and analysis newsletter. Learn more at . Joel Arberman's top article generates over 27100 views. to your Favourites.

Daryl Logullo has sinced written about articles on various topics from Sales and Negotiation, Penny Stocks and Network Marketing. Daryl Logullo is the Founder of Strategic Impact! and Marketing-Referrals-Tools.com. He concentrates on referral building strategies for today's professional. Get a FREE Sample Client Referral Letter ($199 value), instantly delivered to you at. Daryl Logullo's top article generates over 1600 views. to your Favourites.
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