Mapping Enables Target Marketing



Finding the correct target audience can be a lot harder than it sounds. Premier list provider AccuData America is one of the largest and best data providers in the country. They know that working closely with their clients and understanding the client's marketing objectives allows them to make sound data selections. AccuData understands that the right approach can make or break a marketing campaign.

?Choosing the optimal geography, age, income level and a myriad of other demographic variables is essential to accomplishing our clients' objectives," says Kevin Deeb, sales consultant at AccuData. "Mapping allows us to tie all of these variables together and provide a visual decision tool to our client.?Direct mail marketing is an extremely competitive industry. If you miss an opportunity by not offering a service, you may lose a client.

Defining Market Areas for Grocery Store's Consumer Lists

Deeb works with a client who purchases consumer data for a grocery store chain with multiple locations. They were having problems assigning territories to each store. As a result, there were inefficiencies in their sales and marketing efforts. Deeb needed a way to help the client sort out their markets so that their consumer data purchase would be appropriate.

Maponics worked with Deeb to map out all of the carrier route boundaries in each ZIP code where the client was interested in marketing. Displaying the carrier routes visually provided a strong overview for the project.

Then Maponics provided lists of carrier routes contained within the areas specified by his client. The client wanted to explore several variations of assignments, and Maponics was able to create lists that included all the carrier routes served in each region, including box-level routes.

?Maponics didn't just provide lists of carrier routes. They were also able to tell me which carrier routes were completely within each area and which were only partially in each area. That helped me work with my client when consulting about list rentals and territory assignment,? said Deeb.

Importance of Excellent Service

Deeb understands that his ability to provide great service to his clients directly impacts his sales. ?By working with Maponics, I have not only increased our available services, but also increased our revenue by doing so. Combining mapping with our data resources, and our strong emphasis on serving the customer, creates a powerful offering that many of our competitors can't touch.?Having dependable suppliers for services is critical to any organization's reputation and ability to fulfill business. Deeb concludes, ?Maponics has really given me an edge in this new market. Maponics customer service is top quality. They offer competitive pricing and fast turnaround. I am extremely confident in suggesting mapping to all of my clients.?