What most merchants don't realize is that they are significantly overpaying for their existing account. Some merchants may even have a good idea that they are overpaying, but don't realize how easy it is to switch their account. The more volume you are processing as a merchant, the more you'll save by switching to a less expensive merchant account.

The discount rate is the rate that banks charge each other to process transactions and is used to manage the risk associated with transactions as well. There are three different discount rates, there's the qualified discount rate, the mid-qualified discount rate and the non-qualified rates. These rates vary depending on the type of credit card and some other components of the transaction.

There are per transaction fees for every merchant account. Sometimes this fee is not charged if the merchant has history and does a flat rate on just the discount rate. But even if the fee doesn't show up on the statement, the merchant account provider and the bank still have this fee. They simply make it up in the discount rates. Flat rate pricing has one advantage and that is simply for accounting. It may be easier to know that every transaction is subject to a flat rate, either a flat per transaction or a flat percentage or discount rate.

For you merchants who are processing smaller ticket items, the per transaction fee usually represents a larger percentage of the overall transaction amount. Keeping this per transaction low is even more important that your discount rate if you have a low average per transaction.

If you process large transactions, the discount rate will affect your fees much more than your per transaction fee. For those processing retail transactions where the card is physically present at the time of the transaction, an important note to remember is that if you process Visa and MasterCard check cards, they should process at a lower rate than your "regular" credit cards. This is where most of the savings occur for the majority of business owners that choose to switch their merchant account.

Switching your merchant to a new provider is easy. Generally it only takes a few minutes to complete an online application and a few minutes of verifying your prices and fees to know that you're saving money. Although the time span for switching to a new account isn't quick, the actual time you personally spend is typically less than 30 minutes.

One of the reasons many merchants won't switch their merchant accounts is because they have an existing contract for which they have an early termination fee. The irony here is that for most accounts, the savings on switching to a lower priced account far exceed the early termination fee. Some merchant account providers even offer a waiver or reimbursement to provide incentive for merchants to switch so if you find the right merchant account provider to go through, you'll have that early termination fee with your existing processor covered.

Getting new equipment during a switchover often makes good sense because you will literally have no down time. If you choose to keep your same equipment, you will have to reprogram your existing equipment to point to the new merchant account which typically takes about 30 minutes to 1 hour depending on the connection speeds. The terminal will download the new program over the internet if you have a terminal with internet capabilities or it will download the new programming over the phone line.