Your domain name should be a reflection of what your website is all about. For example if your website is about baby names, it would not make any sense if you select a domain name like ?mybusiness.com.? instead choose something like ?babynames.com? that conveys to the reader the focus of your website.



The domain name should comprise of your most relevant keywords or key phrase. Keywords are the words that best describe the focus of your website. If the website focuses on designing and development, your best keyword phrase will be ?web designing? or ?web development.?

The domain name should ideally carry the dot com extension. This is because by default people tend to put this whenever they type the name of any site.

Avoid using numbers in the domain name because whenever you are informing someone about it, you would need to specify that it is the numerical or the word. For example, if you choose the domain name ? fantastic5,?people who hear about this will try to type in the domain name ?fantasticfive? and this would lead to confusions. Also you may end up losing on a lot of consumer traffic.

Leave the abbreviations for big names that don't require introduction. Its only eminent and well known companies like IBM or ITC who can get away with these abbreviations I their domain name. Using abbreviations can only make it difficult for your visitors to remember the name correctly but they could also make spelling mistakes while typing the name.

Steer clear of using dashes, underscores and other such characters in your domain name that may cause any confusion. Using these characters would demand that you specify the same everytime you inform anyone about your domain name.

The longer the domain name, the more are the chances to forget it midway. Keep your domain name as short as possible so that it can is easy for people to remember it.

Before registering a domain name, search the Trademark Electronic Search System to make sure that your potential domain name is not infringing on any trademarks. Trademark infringement is a serious offence as trademark laws that apply on hard copy applies on the internet as well.

Make sure you have a list of possible domain names that you like before you begin because chances are that the first preference would already have been taken.