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Network For Small Business

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Most small business owners and managers fully recognise this yet even the thought of standing up in public to speak to a room full of strangers can evoke a somewhat nauseous feeling in many people.

Some of the most confident business people often do their best to avoid public speaking. But not taking advantage of every public speaking opportunity is a serious mistake.

Public speaking is great for your business in two main ways.

One - you gain face recognition, and

Two - it establishes you and your company as industry experts.

Let's start with face recognition. This sounds like a simple thing, but don't discount its importance. Imagine you are at an industry trade show. You are side by side with another company in the exhibit hall. You sell basically the same product.

But you are delivering the keynote speech at the conference. Your picture, name and company is on each of the entry-way signs into the conference center.

Which company are attendees at the conference (who, by the way, are qualified prospects) likely to visit?

Odds are they will stop at your stand.

Even people who are just walking by may stop to talk to the person they saw speak at a conference session. Sometimes that's all the edge you need to make that lucrative sale.

The other reason they decide to stop is they recognise you as the industy expert. You must be. How else did you get invited to give the prestigious keynote speech? The prospects assume you know your business or you wouldn't have been invited to speak at the conference.

This is true regardless of industry. If you are a psychologist with a local practice and people see you speak at a conference, or even at a local Rotary meeting, they will begin to see you as an industry expert. Should the occasion arise for that person to need to visit a psychologist, or to refer a colleague or friend, your name may come to mind simply because they've seen you before.

It is important, however, that if you decide to take public speaking engagements, that you deliver a good speech.

The good news is that you don't have to be perfect. In fact, usually public speakers do not have to be particularly good to be a great success. Your audience is usually more than half on your side. They want you to do well.

And providing you deliver good, solid content in a professional manner your audience will leave well satisfied.

But be prepared.

There is nothing worse than letting a prospect see you give a less than well prepared speech. If your lack of preparedness causes you to pause a lot, stumble over sections of presentation, or fumble with slides or other presentational aids, that will give you the air of incompetence just as surely as a well prepared and delivered presentation will give you the air of expertise.

Here are my top 7 tips for preparing presentations.

1. Choose 3 or 4 key topics - no more.

2. Make sure your have researched your content.

3. Write a script - you may not need to use it but the act of writing out a script is a great way for getting your thoughts and ideas straight.

4. Structure your speech around your core topics. Make sure you have a beginning, middle and end.

5. Make sure your presentational aids are prepared well in advance. Test them in the conference hall.

6. Rehearse - words that look great on paper often don't flow well when spoken aloud.

7. Rehearse again.

Just as much as being seen and heard can gain you recognition and business, being seen and heard giving a poor presentation can lose you business.

So you may want to look into taking a few public speaking courses to brush up on your skills.

Public Speaking may well seem like a lot of effort and trouble. It might even cause you enormous personal anxiety. But there is not doubt that it is worth the time and energy it takes any manager or business owner to give public speaking presentations.

There are few better ways to gain recognition for your name, company and to establish yourself as the obvious expert in your industry.

Network For Small Business

Many Network Marketing distributors overlook for some reason the small business owner and professional. They don't attempt to talk to them about their products and business as many they believe they simply would not be interested. That is no the case with many small business owners. Many are always looking for additional cash flow and ways to create a secondary revenue source.

Small business owners and small business professionals are a Gold Mine in Network Marketing and MLM. They bring to the table many things that the average person does not:

1) They bring A DIFFERENT Perspective to the marketplace and MLM. They understand business, and also how to run one, and have a business attitude when working in the marketplace, not just an employee attitude.

2) They bring EXPERIENCE to the marketplace and MLM that the average person does not have. Experience in running a business, networking, making things happen, and succeeding.

3) They bring DETERMINATION to the marketplace and Network Marketing. They MUST be determined to succeed in their business, and bring the same determination to MLM. Most small business owner and professionals are very FOCUSED on what they are doing, and determined on where they are going.

4) They bring CONTACTS and NETWORKS to the marketplace and MLM. Most business owners belong to state and national associations with other business owners, and thusly, have formed relationships with many other small business owners and professionals, a Gold Mine in MLM.

5) They bring a CREDIBILITY that the average person does not have to the marketplace and MLM. Credibility as an owner, and a professional in the marketplace. This alone is a Gold Mine in Network Marketing.

Business owners and professionals are incredible prospects for MLM, but unfortunately, can be quite difficult to approach, at least from the normal approach of Network Marketers.

How can you then plug into all they can bring to Network Marketing? How can you recruit them, but do it with a very professional approach that they will be curious about, instead of turned off like so many are?

The best way to approach them is in a VERY Professional manner and with a VERY Professional verbiage. You DO NOT approach them like you would your aunt or cousin,or best friend. Many times, with family or friends, we all have a tendency to say too much as we are excited, and want to tell the world about what we are doing.

INFERNO Secret:

The less you say, the more chance you have of getting an appointment, warm market or not.The more professionalism you have, the less negative responses you will get.(CLUE!!!!)

Here are several SCORCHING approaches for the telephone/Face to face for the small business owners.

WARM MARKET:

" Hello Ben? This is Mary, and I need your help on something.I am introducing into the business community a new idea that could really impact revenues for small business owners. I would like your input and insights as to how it could be applied to this community.when do you have 10 minutes?"

"Hello Ben? This is Mary. Listen, I have run across an idea that I believe can increase revenues for many small businesses in our community.it has tremendous value, and I need your help and input as to how to introduce it into our Locale.when do you have 10 minutes?"

" Hello Ben? This is Mary, and do you feel that increasing revenues in your business would be something that we could spend 10 minutes discussing?"

"Hello Ben? This is Mary.I really need your expertise on something.I have run across a way that small business owners can substantially increase their revenues and am looking for the best way to introduce it into the marketplace.when are you available for about 10 minutes?"

"Hello Ben? I need your help on a project I am getting ready to introduce into the business community. You are very well versed in business, and I want to run an idea past you and you give me your thoughts on the value of it as a secondary revenue stream to small business owners."

COLD MARKET:

Calling small business owners cold is not easy, but a great excercise for building your skill set. Here is one way we approached thousands of business owners we did not know on the phone, or especially face to face, which worked well for us:

"Hello. My name is Doug, and like you, I am a Business owner in this community. I am simply introducing myself to folks like yourself, and also an idea that has proven to increase revenues substantially for small business owners like you and me. May I drop in for a 5 minute visit this week to simply introduce myself? I would love to meet you and learn more about your business, and share an idea that has proven to increase profitability with many business owners such as your self."

Also, you can send out a short letter/ email simply saying basically the same thing.

Dear Jamie.

My name is Doug, and like you, I am a small business owner here in the local business community. The reason for the letter, I have found an idea that can help increase revenues for small business owners substantially. I simply would love to meet you, learn a little about your business, and share an idea that has helped me. I will be in touch to see when what day would be convenient.

Professionally Yours.

Follow uo within a couple of days, and see about scheduling a drop in visit.

These are just a few of the hundreds of ways you can approach small business professionals in MLM and Network Marketing.

blessings...doug

PassionFire Intl (c) 2005/ all rights reserved

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About Author

Both Keith Longmire & Doug Firebaugh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Keith Longmire has sinced written about articles on various topics from Nokia Phones, Internet Marketing and Boating. Keith Longmire is the owner of JKL Business Growth Solutions. JKL specialises in bringing main stream business improvement and marketing solutions into the reach of smaller businesses. His website. Keith Longmire's top article generates over 5400 views. to your Favourites.

Doug Firebaugh has sinced written about articles on various topics from Prospects, Home Management and Multi Level Marketing. . Doug Firebaugh's top article generates over 301000 views. to your Favourites.

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