As long as the message has been delivered and reinforced (usually by distracting and overloaded PowerPoint slides) that's the job done. Thinking about how to win over the audience is the last thing on people's mind but it is absolutely crucial.
Failing to win people over will result in 90% of the audience switching off from your presentation within the first 5 minutes; that should be regarded as a catastrophe, but regrettably it is alarmingly common.
In recent years I have made a point of asking people what they thought about a presentation that we have all sat through and it is truly horrifying how many people very quickly went off into their own dream world, so dull was the presenter.
It is not uncommon for 100 people to sit through an hour's presentation and only 10 to be still listening after a few minutes ? imagine all that lost working time.
What are the steps to winning over an audience and banishing the fear of public speaking?
Firstly ? know them (if you can) and as early as possible get in a statement that you know they can identify with.
Imagine a politician addressing an audience of business people all of whom are running small independent operations and that politician's opening remarks being ?Red tape is strangling this country and impeding the ability of our entrepreneurs to thrive. We will reduce this burden at a stroke by taking the following actions ?'.
As long as the actions made sense to the audience they will have been won over completely and utterly. The rest of the speech will now be so much easier to deliver and the fear of public speaking is lost.
Compare this to a speaker with an audience comprised solely of people working within finance departments being greeted with the remarks ?this initiative will allow us to reduce those working in finance areas by 50%'. No great surprise to hear that this initiative was resisted with all the gusto of a sprinter trying to win Gold at the Olympics!
Secondly - when you deliver this audience winning statement look them straight in the eye as you say it and see how the audience rapport builds as they look back at you. Feel the bond forging between the two of you as they do.
Thirdly - when you have finished delivering that winning statement pause briefly to allow the audience to absorb the statement and quite possibly shake their head in agreement.
Fourthly ? during the rest of the speech engage with the audience by asking them rhetorical questions knowing that their answers are going to be in the affirmative.
Finally ? and this particularly applies to a speech over ten minutes in length; use humour to lighten the mood. This will ensure that the attention of the audience never drifts off.
Knowing that you have won an audience over is one of the best feelings in the speaking world.
That's how to banish the fear of public speaking.
The Art Of Public Speaking Ninth Edition
The words you choose to speak serve as platforms from which your tone of voice creates meaning. Think of how tone of voice can change the meaning of a sentence:
"You are going to do this for me."
This sentence can be phrased to be:
An angry demand:
You are going to do this for me!
Amazement at someone's generosity:
You are going to do this for me?
Sarcastic disbelief and putdown:
You are going to do this for me?
LEARN TO CONTROL YOUR VOICE
VOLUME
Increasing and decreasing the volume of your voice demands attention. Experiment with underscoring key points by raising your volume. Then whisper your next point to further increase audience attention. When we get excited, or we are conveying important information, both volume and pitch tend to rise.
PITCH
Raising and lowering pitch provides nuance. We signal that a sentence is a question by raising the pitch of the final words. When increasing volume, decrease pitch to avoid a breaking or squeaky voice.
TEMPO
Slowing your pace increases your authority as well as clarity. Most of us speak too fast - we get nervous and worried that we won't "get it all in." If you are stumbling over words, you are speaking too fast. The key to controlling your pace is learning to...pause.
ALIGN YOUR VOICE WITH YOUR MESSAGE
Different vocal ranges communicate how strongly you feel about something. When you speak in a normal, conversational voice, it sends the non-verbal message that the statement is not of major import. When you speak with a higher level of intensity - more passion, more energy and sharp enunciation - it sends the non-verbal message that the statement is very important.
Practice flavoring your presentations with emotional character - excitement, concern, anger, or elation. Use your voice to demonstrate the attitude with which you feel about something.
VOCAL OPPORTUNITIES
Emotional Affect
Do not hesitate to be vocally expressive in business presentations. If you tell your audience about an exciting product in a dull, monotonous voice, your words and your voice are not in alignment. It is an uninspiring pitch if you talk about "ground breaking developments" in a quiet, lifeless voice.
Personal Stories
Telling a personal story provides abundant opportunities to stretch your vocal dynamism. When introducing a new character into your story, alter your voice to signal the audience "this is the other person." Don't say "he told us to finish up in an angry voice." Instead, make your voice his and say sharply "Dammit, finish up NOW!"
When describing a tense situation, get some excitement in your voice; as you talk about something sad, slow down and lower your voice.
Map Your Outline
Note where you want to create vocal emphasis (opening, and closing lines, key points and potentially dull sections). Circle or underline words you wish to emphasize.
Silence
What is the easiest way to regain an audience's attention?
Stop Speaking.
One of the most powerful uses of your voice is to not use it at all. Silence peaks attention and gives you an opportunity to take in information about the audience.
Most presenters have a natural aversion to it. We consciously seek to fill any silence with "ahhhs, uhmms" and inane chatter.
Silence by the presenter creates tension in the audience. Experiment with just standing silently and watch heads start to turn toward you.
Hold the silence while you look into an audience. Let the tension build interest. Comments introduced or punctuated by silence have high impact.
Your ability to stand in silence before the audience demonstrates authority and confidence.
Gesture and Movement: Where, When, Why
Grab Attention
To make a key point, to pull the audience back when you feel them slipping away.
Convey Dynamism
To communicate confidence in yourself and your message, to command the room, to express your dynamic personality.
Communicate Precise Meaning
To fill the words with emotional import, to clarify the meaning of a statement, to indicate your perspective on the subject.
Communicate Emotion
To convey the importance of an idea, the devastation of an ill chosen course of action, the excitement of an event.
Reinforce the Truth/Authenticity of the Message
To seem authentic and credible to your audience. Body language reinforces what you are saying.
Optimize the Impact of Universal Gestures
To create rapport by their familiarity and to quickly develop understanding.
Communicate over a Larger Physical Space
To reach individuals in a large audience requires more dynamic gestures than those when speaking one-on-one.
Liven Things Up
To liven and lighten things up use juxtaposition, exaggeration, incongruities and surprise; pit gestures and movement against your words.
Both Vincestev & Terry Gault are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Vincestev has sinced written about articles on various topics from Self Improvement and Motivation, Marketing and Communications and Public Speaking. Vince Stevenson is one of the UK's top skeaking entusiasts, he's also web master at Brecon Speakers Club => Vince also works for. Vincestev's top article generates over 90500 views. to your Favourites.
Terry Gault has sinced written about articles on various topics from Public Speaking, Marketing and Communications. The Henderson Group trains and coaches business professionals in the art of communication and presentation through our experiential methodology. Since 1990, The Henderson Group has helped Fortune 500 companies worldwide improve employee productivity and b. Terry Gault's top article generates over 2400 views. to your Favourites.
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