"According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."



Jerry Seinfeld

While you can't cheat death, anyone can learn to master public speaking and making presentations. Surely it would be better to master these skills than to quiver with mortal fear anytime you were asked to make a presentation? Wouldn't it be great to see such requests as a great opportunity to sell yourself, your products and or services?

Now selling is one of the most loathed professions but everyone is in the business of selling whether you want to believe it or not. Nothing happens without a sale. Robert Louis Stevenson said "Everyone lives by selling something" and one of the world's greatest orators said:

"Half my lifetime I have earned my living by selling words, and I hope thoughts."

Sir Winston Churchill

Fundamentally, when you are engaged in public speaking or making a presentation you are selling words but it is your ability to organise and deliver words in a coherent, congruent and compelling manner that counts. To be able to sell effectively you must have great communication skills.

Dr Topher Morrison, master NLP Trainer and speaker said that a friend of his wanted to buy a Rolex watch. They visited a local shop in Tampa, Florida but because the salesman lacked good presentation skills his friend left without making a purchase. When you are about to spend thousands of dollars you want to be served in a particular manner. In fact, his friend took a trip to the Bahamas just to purchase his Rolex watch justifying the trip by saying the savings he made by buying the watch duty-free paid for the trip.

How much money are you losing every day because you lack public speaking and presentation skills?

John Childers, described as the "millionaire maker" and who teaches one of the world's most expensive public speaking training courses describes public speaking as "the world's most profitable skill." He has trained some of the biggest names in the public speaking arena - individuals such as Alex Mandossian, Armand Morin, Mark Victor Hansen, Mike Filsaime, Debra Johnson and the list goes on and on. They all know the value of using public speaking to grow their businesses. Irrespective of the different products and services they offer, they all use their public speaking skills to promote their products and services as well as those of others.

Through public speaking and making presentations you increase your visibility and the visibility of your company or organisation. You cannot achieve success if no one knows about you. Public speaking is one of the best ways to gain visibility and build your business. Arvee Robinson who describes herself as a "Persuasive Speech Coach" says that every time she speaks she get new clients.

How much is a new client worth to you?

Don't think that these skills are limited to standing on a stage in front of scores or even hundreds of people. Don't think that a presentation has to be hours long. It can be mere minutes. Christine Comaford-Lynch, author of "Rules for Renegades" said that she once camped out in the reception area of a company for six hours to get the opportunity to meet with its CEO. She wanted him to join the board of directors of one of her companies. If she was successful in her mission it would've have added enormous value to the perceived financial value of her company. Millions of dollars were literally at stake. After waiting for hours for a chance to speak to this CEO she had minutes to persuade to get on board. Can you see how critical presentation skills would be in a situation like this?

When you introduce yourself you use these skills. Do you want to make an immediate impact? Do you want to be a person that people gravitate towards and want to get to know? Or do you want to be the person that no one remembers. An introduction can last mere seconds and yet leave a lasting impression. You want that impression to be a favourable one.

Some people are natural orators but even they have to practice. The best professional public speakers spend years honing their craft. Dave Lakhani, speaker and author of "Persuasion: The Art of Getting What You Want" says:

"Speaking is a business and a process and processes are built on the back of education."

Through mastering public speaking and presentation skills you can build a career that will serve you a lifetime and can provide you with an income anywhere in the world. Even if you don't want to become a professional speaker through mastering your public speaking and presentation skills you can vastly improve your business profit margins and enhance the quality of your life.