In case of many Indians, heaven winds down with a cup of tea following a lengthy day at work. However, countries in the west have their divinity coming in a slightly stronger manner, with a glass of white or red wine. If you go back a decade, successful Indian vineyards and wine drinkers were almost non-existent. Today, it portrays a completely different picture. Rising incomes, relaxed regulations of the government and changed attitude of the consumers have paved the way for more drinkers of than ever before.



According to the stats showed by top wine clubs of India, the industry of Indian wines has an estimated annual value of around $18 million. Even though the consumption rate has been growing regularly by 25-35 percent a year, it still is below 1 percent of India's $1.8 billion alcohol market. The good news, as per , is that the market in India will be producing 9 million liters of wine in 2010, which is almost double the current value that stands at 5 million.

Apart from the rising incomes, the one thing, which has played a vital role in increasing the production and consumption of Indian wines, is the of India. Indian wine clubs are located across the nation in top Metropolitans like Mumbai, Bangalore and Chennai.

With a group of people having a mission of promoting local wines in the market, wine clubs of India have made it a point to reach every corner of the nation and get wine enthusiasts to enjoy the taste of Indian wines, which are currently having their say in the global market. The figure of 10ml/head annual wine consumption may sound insignificant. However, if you consider a population of 1.15 billion people (approximate figure) involved in the calculation, then you will realize that Indian wine clubs have done an appreciable job.

With most of the members of the wine clubs of India coming from regions of the world known for excellent vineyards, they have made everyone aware of the taste that prevails here. And there is no doubt that in the coming period, efforts of Indian wine clubs will allow wine to share a considerable portion in the alcohol market, especially when you consider the fact that the count of Indian millionaires, who are wine enthusiasts, is increasing constantly.