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The two key elements in any opt-in email list are quantity and quality.

Think of a list like a fishing net. Assuming all other factors are equal, the person with the larger net is always going to catch more fish than the person with a smaller net.

Lets take a look at what marketers refer to as a 'numbers game.'

Industry standards state that a two percent conversion rate is considered excellent. Based on that, let's say you sell a product for $97 to a list of 100 subscribers. At a 2% conversion rate, you will make $194.

One hundred subscribers x 2% conversion rate equals two buyers and two buyers at $97 each is $194.

If you sell the same $97 product to a list of 1,000 subscribers at the same 2% conversion rate, you would make $1,940. So you have 20 buyers who bought your product at $97 and made $1,940.

Lets say you need to deduct the cost of purchasing an extra 900 subscribers based on the current subscriber cost of $0.29 each at 'http://listopt.com/listbuilder.' You purchased 900 subscribers at $0.29 for a total cost of $261.

Now, two people from the original 100 bought your product, so we need to deduct that from the total revenue:

$1,940 total from the list of 1,000 minus $194 from the original 100 equals $1,746. Take the revenue generated by the extra 900 subscribers you bought and deduct the purchase price.

$1,746 total from the extra 900 minus $261 of the cost equals $1,485.

The 900 subscribers made you an additional $1,746 in gross sales and an extra $1,485 in net sales! Not bad.

Now about quality.

If you are ever given the opportunity to advertise in a list of 100,000 subscribers versus a list of 1,000 buyers, you should always choose the 1,000 buyers because a list of buyers is a list of subscriber who have proven they are reading your email, are interested in what you have to say, have a credit card and are willing to buy from you.

It is important that you segregate your lists into a list of subscribers and buyers. As soon as one of your subscribers purchases a product, automatically move them to your buyer's list.

The buyers list is the most powerful list you can own.