Search Engine Optimization


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Search Engine Meta Tag

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If you start to panic when you see "HTML" and think that using HTML Meta tags is something that will be too difficult for you, relax. Using these tags is a big part of search engine marketing and is very important when it comes to using search engine optimization to help your website get more traffic. These tags are words, usually the same keywords or key phrases that you are using throughout your website in an effort to use search engine marketing and search engine optimization to increase the number of people who find your website.

The difference between Meta tags and the keywords and key phrases scattered throughout the rest of your website is that the these tags are tucked into the HTML coding of your site. No one that visits your site will see these keywords or key phrases. The tags are put into the HTML code of the website so that the spiders or bots that the search engines send out will find your website. The spiders that the search engines use to index and rank web pages will find those tags by following a long series of other words and phrases on other websites. Using Meta tags is important to search engine marketing and search engine optimization. Some search engines will assign a rank to a website based on how many times the keywords or key phrases appear and also where the keywords and key phrases appear on a website. So it's important to put them at the top of your website so that search engine bots will rank your site higher than other sites.

Even if you are not experienced at creating HTML code or working with HTML code you can put Meta tags for search engine marketing and search engine optimization purposes on your website by yourself. Instead of looking at the normal view of your website you need to look at the source code. Once you are in the source code you can enter in the HTML Meta keywords and key phrases that you want to use. If you are using a website design software the software will usually prompt you to enter some tags and then you can just input the same keywords or key phrases that you have used on the rest of the site.

Search engine marketing and search engine optimization are really the best way to drive traffic to your website so even if you don't know that much about HTML or don't feel comfortable with HTML it's important that you learn how to use these tags because having the keywords and key phrases that are featured on your site as Meta tags can bring in a lot of traffic for your website.

The best ways to make your website so popular with consumers that it starts to make a lot of money for you is to use tried and true methods like proper placement of HTML Meta tags, search engine optimization on the website and search engine marketing tools to increase your rank on search engine results pages.

Search Engine Meta Tag

H1 Tags were originally introduced to aid the formatting of HTML documents. They literally mean ‘Heading Size 1' which is generally the biggest sized font used online. However, because their presence indicate a page heading with larger text, many search engines have decided to count this as a significant part of the ranking that deems what the page content is about. It is therefore recommended to feature your main keyword phrase for that page in the heading.

Why text based image headings are bad

However, when web pages became more creative, many website owners started to dislike the look and feel of large, plain text. Instead they used text images. Although images are nearly guaranteed to display the same on ever computer while the display of text is dependent on an individual computer's settings, text is a lot friendlier for search engines.

Apart from ‘Alt Tags' and the image file name, images contain no definitive data about what they contain. File names and Alt Tags can be manipulated to indicate that the content they contain may be something other than that which is actually featured.

This means that search engines may always be wary of images as a method of displaying a page title. The ‘content' of text can never be hidden. Some search engines have therefore deemed that text based headings are more likely to feature information on their pages that is relevant to a web search made. All things being equal, web pages that contain text-based headings are therefore more likely to appear higher in search engines compared with websites of a similar nature and popularity that rely on image based headings.

Don't just use size attributes

Many page titles, although text-based still don't maximise their appeal to search engines because they only use ‘size attributes'. As in the following example, the text will appear large and in bold – as if it were a page title, but it wouldn't carry as much weight with search engines as pages that contain the heading attribute.

Example 1: Business Articles

In the second example that follows, the HTML will display the text in exactly the same look and size. This example however does contain the heading attribute, and all things being equal will be more popular with many search engines.

Example 2: Business Articles

So what can be learned from the above examples?

Websites shouldn't be designed just for their look and feel. Equally they shouldn't be designed just for search engines. In the two examples above, the different HTML code used in each example produces the same results.

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About Author

Both Terry Stanfield & David Bain are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Terry Stanfield has sinced written about articles on various topics from Birthday Party, Diabetes Treatment and Dog Care. Before you start an SEO Marketing campaign, go to Terry Stanfield's site for information on and more on. Terry Stanfield's top article generates over 90500 views. to your Favourites.

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