So how do you convince the search engines that your website deserves a high ranking when those keywords are searched for? The simple truth is you must have really good content. Content that provides the information being searched for in a simple straight forward manner.
If you want the search engines to think your site is important, then you need to make it important for humans. You need to make it easy for humans to navigate and make it easy for humans to find the information they are looking for.
However, not only do you want great content, but content that people really search for. It can be great stuff, but if no one searches for it then it won’t do you any good. There are a number of ways for you to find out what it is that people are really looking for online. There are services such as wordtracker where you can look up the number of searches occurring for any keywords and keyword phrases, as well as how many websites are competing with you for those visitors, and even what your chances are of achieving a good ranking for those keywords. This is valuable information.
Once you have great content that people are really searching for, then it’s time for you to make certain that you have all the important details nailed down correctly. This includes your Title, your meta tags, your alt tags, and a linking strategy.
Let’s think about the Title. It’s imperative that you give careful thought to your title, and be sure to include it in the Title meta tag. The title of your site is one of the most important ways that the search engines use to figure out what your website is about. For instance, if your Title is “The Truth About SEO", then it’s a pretty good bet that your website is not about baking chocolate chip cookies! Make sure your title tag tells the search engine what your webpage is about, and ad the same time you want it to be meaningful to the humans that will see it too. You need the humans to click through to your site as well as having the search engine offer it to them.
Since the search engines often use the meta description for displaying the search results, make sure it conveys to the human reading it what the site is about and make it compelling. It doesn’t hurt to include some of the keywords either. Don’t however overdo your keywords. If your text doesn’t read well and sound natural, then don’t use it.
If there are images on your site then it wouldn’t hurt to have a keyword or two in the Alt text. But don’t over do it! Search engines are not stupid and will recognize key word stuffing. Resist the temptation to over optimize. Moderation is the key.
It’s ok to have a links page, but try to trade links with sites that ad value to your site. Stick to linking with sites that have something in common with the main topics of your site. The best links will come from webmasters who like your content so much that they link to you without requiring a link back from you.
Make sure you make it easy for the search engines to spider your site. If you must use fancy image links and dynamic menus etc, then make a sitemap so the engines can easily find your content.
Unfortunately, for good organic search engine traffic it will take time…especially with Google. It can take well over a year for your site to really start drawing traffic. So you should get going on it now. The sooner you start the sooner you will have that traffic. And when it happens you will be very glad that you did!
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- The online travel & holiday industry is a high-growth niche generating billions of dollars in sales each and every year. There is a potential global market of billions of people who actively participate in the travel and holiday niche.
- There is an increasing trend, particularly in the developed world, to book travel & holidays online. One leading travel agent has in fact revamped it's business model to give prominence to online customers saying “the days when people go to their local travel shop to book holidays are long gone.” Not only do customers only book holidays online – an even greater percentage do their research online giving play to some stunning Adsense opportunities for content website owners in the travel niche.
- The whole travel industry is headed online. This means that there are now some superb big name affiliate programs available for the website owner to make commissions from. With holiday sales often totalling several thousand dollars per transaction, travel affiliates can scoop up fortunes in commissions. All that is required is a content based website and affiliate link.
Let's look at one highly potent sub-niche of the travel and holiday market as an example – the luxury Maldives holiday niche. We'll see why it's such a good niche for the website owner and why there's such potential to earn automatic Adsense & affiliate commissions.
The Maldives is one of the most sought after locations in the whole world by the rich travel elite. To put it into perspective, some resorts charge up to $3000 per night for a luxury villa – and people still pay these prices. More typically mid to top end resorts tend to charge between $300 to $1000 per night.
The Maldives attracts those with a lot of money and the good news if you happen to be involved with selling holidays there is that due to the HUGE demand for Maldives vacations there are now several more resorts being built to cater for this. Many additional private islands have been given the green light to enable construction to take place.
So, this is clearly a red hot niche within a red hot niche.
Here are some very strong reasons to build a holiday-Maldives website niche:
- The market is worth literally tens of millions of dollars each year (in fact tourism is the backbone of the Maldivian economy). It's a growing market and the throngs of new resorts being opened will bring additional affiliate commission & adsense opportunities.
- There are some excellent holiday companies offering strong, high paying affiliate programs that often specialize in offering holidays to the Maldives. There is also a large inventory of Adsense inventory serving up ads directly for Maldives holiday resorts.
A quick online search reveals that there are a real lack of quality websites and blogs offering information & video to prospects that are interested in holidaying in the Maldives.
The holiday market is one where the more attractive the website – both in terms of informational content & visual aids such as video/audio – the more comfortable the prospect is likely to feel.
This in result means the visitor would look all over your site – they'd be interested in seeing what type of Maldives holiday you're offering. They would check out the Adsense ads on your site. They would also return again and again and pass your site link onto others. It means more Adsense & affiliate commissions.
Now, let's look onto what factors you should consider when looking to develop your own content based websites in the travel niche.
The Basic Content Model – When you develop your own content based website you must design it in such a way so that you can retrieve income from the following sources:
- Adsense & other contextual advertising displays on every page of your website. You must be careful to provide a balance between providing the right amount of content to advertising here. I experimented with this a lot before coming up with a format that works. Too much advertising and you'll find that your website viewers may well feel they are being bombarded with too many adverts and leave. Even if your content is good, they will not stick around for it. The way in which you spread out your adverts is also highly important – there are ways to “blend” in the ads with your website so that they almost seem part of the content. Once you achieve this, your click-through rate and consequent advertising income will blow through the roof.
- Potent Affiliate Links – This is crucial. This is your big-ticket item and ideally you should have one on EVERY page, preferably in graphic format. I've been researching travel affiliate programs for months and believe me there are MANY good ones and an equal number of AWFUL ones. They all look similar. They may change according to your travel location but ideally you want programs that pay commissions of 5% or so on the big ticket items (like the Maldives). If your site set-up is optimized, and you have a highly relevant quality affiliate site to funnel your visitors into then you can make thousands of dollars in travel commissions, automatically and quite quickly.
- Additional Travel Related Affiliate Programs – these are those that do not sell direct holidays but travel related products. Examples include Amazon (travel books) or luggage & travel accessories. This can create a nice side income for your travel site.
So there you have it – in this article I hope you have discovered the shocking potential behind the online travel & holiday niche. You already know one niche in the travel industry that's humming with earning potential for the website owner and you also now know what to consider when developing your very own content based travel websites.
Both William Lund & Tuks Engineer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
William Lund has sinced written about articles on various topics from Affiliate Programs, Gardening and Home Management. William Lund is a successful inventor and webmaster. Learn more about SEO and building income producing websites at his website For more information about. William Lund's top article generates over 90500 views. to your Favourites.
Tuks Engineer has sinced written about articles on various topics from Credit Card Solution, Financial Planning and Investing and Trading. Get An Exclusive Turnkey Travel Package Including Adsense Optimised Templates, Private Label Content, Editorial Rights To Travel Video Footage & Much More.. Tuks Engineer's top article generates over 12100 views. to your Favourites.
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