Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.



What is SEO

White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for.

Article Directory benefits

Articles are always a good start. Articles placed on typical articles sites are good, however, the key to gaining recognition is getting your articles on industry leading sites. Articles are the best way to use CTW. I know we all have written some not so terrific articles. Why was that? Articles are still a great way to boost internet businesses and can provide SEO backlinks and anchor text.

Page Rank

In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.

SEO History

In May 2003, the court pronounced a summary judgment in Google's favor. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. According to industry analyst Danny Sullivan, the earliest known use of the phrase "search engine optimization" was a spam message posted on Usenet on July 26, 1997. In 2002, SearchKing filed suit in an Oklahoma court against the search engine Google. Google ranks sites using more than 200 different signals.

SEO Tactics

More noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors. Linking: sponsored link, link popularity, link farm, nofollow, link exchange, reciprocal link, multiway linking, link exchange network

Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In any case, use the noindex and nofollow attriute in your meta tags to be on the safe side, and in your robots.txt file too. Another method redirects users from a page that is built for search engines to one that is more human friendly. Using meta data to index pages was found to be less than reliable, because some webmasters abused meta tags by including irrelevant keywords to artificially increase page impressions for their website and to increase their ad revenue. So now google goes on the web page content and how many links are pointing to that document to display the relevant results in ranking order.

Web Crawlers

Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Search engine crawlers may look at a number of different factors when crawling a site. Search engine crawlers may look at a number of different factors when crawling a site.

What is Black Hat SEO

The black hat practice of serving one version of a page to search engine spiders and another version to human visitors is called cloaking. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.