Why Telemarketing Leads?



Typically Mortgage brokers and Loan Officers have a healthy suspicion when it comes to purchasing leads generated through telemarketing. But if it saves the money then there is really no harm in trying it out. With mortgage market going down and sub-prime market realistically total wiped away, lenders and brokers are forced to cut down their spending in generating mortgage leads. The conventional ways of purchasing leads through on-line marketplaces or through PPC are proving to be very costly at this specific point of time. One very excellent way in saving the money in lead generation is purchasing telemarketing leads. Conventional wisdom says telemarketing leads typically save 50% spending on lead generation.

Downside of telemarketing leads

Like every other lead generation method, telemarketing leads indeed have their own downsides. It is difficult to get good lead suppliers. Some suppliers sell leads to multiple vendors, volume is not consistent; borrowers who are angry with unsolicited phone calls, borrowers who just do mortgage shopping and never really go for a loan are common pitfalls of telemarketing leads. However if a few precautions are taken then indeed telemarketing leads can save lot of money.

Ten points to keep in mind while purchasing telemarketing leads

1. Make sure your provider is supplying leads exclusive to you.

2. Always sign a contract.

3. Make sure to make lead return policy very clear.

4. Be very calculative and return all invalid leads.

5. Be very open and business minded. Provide all information needed before you start receiving the leads.

6. If you purchase leads from International Telemarketing Lead providers, you may save a few extra bucks as well.

7. Always think out of box. Current trend is Live Transfer. But in case of LTs many times you will come across borrowers who are doing window shopping. You will end up paying same amount of money for these leads as other leads. In case of batch leads / real-time paper leads, the rates are always lesser and hence you are saving that extra buck for not-so-good leads.

8. If possible try to negotiate a deal where you pay a base component for the lead and then a percentage upon closure of loan.

9. If a provider is offering you too much at too little cost, something is not right.

10. If possible, provide your own calling data. It may cost you a few extra dollars, but it will ensure that you are getting fresh generated leads. You can purchase raw calling data from many data providers. Go to google and make a search for Mortgage List.