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The Celebrity Apprentice Winner

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The new season of The Apprentice has a twist: celebrities are competing for contributions to their favorite charities. There are lessons to be gained by watching The Apprentice through a leadership lens. This season is no exception. The Celebrity Apprentice can teach you about power, big egos, winning and losing, business strategy, leadership skills, how emotions affect performance and the ups and downs of human interaction.

How can you make the most of The Celebrity Apprentice to grow your leadership skills? A few suggestions follow: view The Celebrity Apprentice as a business case study, use the show to assess your own performance at work and learn all you can about leadership from the show.

Viewing The Celebrity Apprentice As A Business Case Study

Viewing The Celebrity Apprentice as a case study is a way you can deepen your learning of the leadership lessons from the show. Case studies are used in schools and organizations to analyze business performance. There are a variety of formats for case studies. Generally, a case study profiles a business, a particular business situation, the challenges the business faced, the solution found, the results, and the benefits gained. With a group, or on your own, you can develop a format for a case study of The Celebrity Apprentice. Here are three ways to view The Celebrity Apprentice as a case study. I am sure you can have fun with this and come up with your own ways as well. For each of these case study formats you can download forms from my web site.

Following Team Performance Case Study

This format is episode-based and follows the performance of each team on the assigned task. This case study allows you to analyze performance the way Donald does--by team performance.

Following One Candidate Case Study

For this case study, follow one candidate until they are fired or chosen as the Celebrity Apprentice. This case study gives you the opportunity to look in depth at a candidate's leadership potential.

You Choose Case Study

Using your criteria determine the best performer, the worst performer, noteworthy performances, poor performances and who should be fired.

Use the Show to Assess Your Own Performance at Work

The show gives you an opportunity to employ the power of observation. Observation of workplace dynamics lets you look through an unbiased lens at what works and what doesn't. This season, on The Celebrity Apprentice, you have candidates who have achieved success and been around the block a few times. There's a lot to observe about leadership, working in teams and approaches to tasks.

As you watch the show, jot down notes regarding what you see. In your opinion, what works, what doesn't work, what annoys you, what inspires you, what causes failure, what creates success? Look carefully at human interaction within teams, among teams, with clients and with the Trumps - which interactions are effective and which are not.

Use your observations as a benchmark for your own performance at work. Take each observation and relate it to your performance. For example, if you observe that a candidate on the show alienates their teammates, ask yourself if any of your behaviors could alienate coworkers. Put winning strategies and approaches to work for you.

Learn All You Can About Leadership from the Show

After the first season of the show, I wrote a book, Leadership on Trial: Lessons from The Apprentice,in which I identified seven leadership lessons from the show: take risks, be yourself, know the game, maintain balance, have a strategy, think outside the box, and know when to join and when to lead. Use The Celebrity Apprentice as a primer on leadership. The show is a resource for the perplexed and the successful. With a no-nonsense approach, it provides a primer for successfully navigating today's business world. Mine The Celebrity Apprentice for the leadership lessons it offers. By doing this you'll be a winner too!

Opportunities abound for learning and improving your leadership skills. The Celebrity Apprentice is one of them. Have fun and become the very best you can be.

The Celebrity Apprentice Winner

Caution: What follows may be interpreted as a spoiler. So if the last episode still resides on your DVR and the element of suspense is important to you...you're warned.

Being a musical Luddite, I hadn't heard of Gene Simmons, one of the Celebrity Contestants. Simmons has used the show as an opportunity to display his talents as a marketing genius.

In the last episode, Simmons came up with a brilliant idea for celebrity client Kodak - a memorable slogan and a slick presentation.

"But that wasn't what we wanted!" cried the executives. "We are selling ink. You are delivering emotion."

The judging triumvirate - Trump, his daughter Ivanka and guest judge Jim Cramer, host of CNBC's "Mad Money" -- all agreed: We have to listen to the client. The custmomer is always right.

But this time, I believe they were wrong.

Many decades ago, a famous marketing pro named David Ogilvy wrote a classic: Confessions of an Advertising Man. Like classics in any field, it's still worth reading.

Ogilvy warned that clients get in the way of their own advertising. They won't take risks with brilliant, edgy campaigns that draw customes. They don't think like their own customers.

He was right.

In a full service ad qgency, account executives act as buffers between The Talent and The Client. That way you can take advantage of outsize creative egos without risking a business relationship.

But on The Apprentice - and often in my own business - clients meet the creative process head-on. The result can be a collision or a conversion.

I wish The Donald had asked an advertising executive to serve as one of the judges, instead of a finance guy. I wish Donald had stood up and said, "We have to play by the rules. But I hope Kodak tests your idea because it's brilliant and edgy. When you feel just a little bit uncomfortable you may be on to something great."

When I deliver copy, my clients sometimes express dismay. "It doesnt sound like me." "It's so...marketing!"

I encourage them to live with the copy. I offer to run tests and comoparisons if they're really nervous. Fortunately, as results come in, clients are pleasantly surprised and they relax. It's hard to argue with increased sign-ups, revenue and (hopefully) profit.

And I do listen to the client - when they talk about their target markets. On Kodak-size accounts, the advertisers typically go directly to the clients to get first-hand insights.

Maybe Simmons would have done better to stay focused on the ink. Maybe his ideas were too big for the project.

But as every marketer knows, it's hard to be objective about our own marketing. It's frustrating to create a campaign that comes down to, "We're cheaper." And the big wins often come when we step outside our comfort zone.

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About Author

Both Ann Vanino & Cathy Goodwin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ann Vanino has sinced written about articles on various topics from Hobbies for the Family, Leadership and Celebrities. Ann Vanino is a personal coach, trainer and writer who specializes in helping people find fulfillment in their work lives. Ann's book, "Leadership on Trial: Lessons from The Apprentice," and her new e-book, "Power Stories," include stories of personal pow. Ann Vanino's top article generates over 1900 views. to your Favourites.

Cathy Goodwin has sinced written about articles on various topics from Debt Consolidation, Copywriting and Career Change. FREE 7 Best-Kept Secrets of Websites That Really Attract Clients: My Special Report gives you insider tips to convert tire-kickers to buyers and earn money while you sleep. From Cathy Goodwin, The Content Strategist, at. Cathy Goodwin's top article generates over 22200 views. to your Favourites.

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