You're about to discover three ways to leverage the power of email to greatly enhance your online profits.



1. Email allows you to build a working relationship with all your customers and prospects over time. This is the missing link for so many businesses on the internet. Your prospect needs to know and trust you before they're willing to buy from you. Once you've gained their trust and respect, they'll be happy to buy from you again and again.

Email is key to building relationships and rapport. Studies have shown that your average prospect needs to be exposed to you 6-8 times before they buy. Without email, you'll only get a small fraction of your traffic to convert. The rest will slip through your fingers.

2. You can sell additional related products to your customers using email. So many marketers never take the time to capture their buyers' names and email addresses. They don't think it's important. Big mistake! It is very important. Email allows you go out and find all kinds of related products to offer people who've already bought your introductory product. This drastically increases your profits because it costs you nothing to send out an email to your list of subscribers. Every payment you receive is pure profit because there's no marketing cost to deal with.

3. Use email to automate your marketing and relationship building efforts. With the use of a simple autoresponder, you can easily write out a series of compelling messages and load it into the program. Whenever anybody signs up for your list, the autoresponder will take care of everything for you. You can program it to send messages at any time interval you like. I can't say enough about autoresponders. They're inexpensive, easy to use, and save you enormous amounts of effort.

The above points are just a sampling of the positive benefits email can add to your business. In this day and age, you really can't afford to not utilize email marketing. Many have tried and few succeed.

Email marketing is the backbone of an online business and needs to be a top priority if you want to build a real asset that can provide income for you for years to come.