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Top Six Ways To Kill Piper

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When was the last time you took a good look in your refrigerator, lately? Your mother-in-law's Meatloaf Surprise started living up to its name two weeks ago. Month-old leftovers are now candidates for your sons next science project.



Don't let your food decay behind the new stuff at the front! Follow these tips to save you time, space, and wasted food:

1) Purge

Grab your kitchen bin, position it next to your refrigerator and purge it of all spoiled food. Look for tin foil sculptures and anything that wasn't green BEFORE you bought it. Keep repeating to yourself, ?When in doubt, throw it out.?

2) Make it shine!

Use some elbow grease and give those shelves, drawers, and crisper a good cleaning. White vinegar and Bi-carb is the best cleaner for the fridge. It's not easy to organize jars and containers if they're sticking to the shelf... Clean one shelf at a time, starting with the top one. All crumbs, liquid, and unidentifiable objects that don't make it into your paper towel will land on the shelf below, which you will be cleaning next. Once you've finished cleaning the bottom shelf/drawer, continue with the inside door until you're satisfied with the job.

3) Group Them

Group similar foods, together. For example, place drinks on one shelf, small snacks in a drawer, and fruits/veggies/salad products in the crisper so you are not constantly ?hunting down? the food you want/need at that moment. This arrangement saves you time and makes retrieving food come mealtime a less arduous task.

* Pay attention to the height of your jars and bottles. It is easier to spot your food and drink if you put large/tall jars towards the back of the refrigerator and smaller ones in the front. You'll never see that container of yogurt if it's trapped behind a family-sized jar of spaghetti sauce. That's money (and spoiled yogurt) down the drain...

4) Give Them a home

Growing up, our refrigerator always had what I called ?The Cheese Box.? Instead of having that flat package of Swiss cheese teetering atop a jar or the shredded mozzarella accidentally flattened by a side of beef, all the cheeses would ?live? together in one plastic container. We always knew where to find them and whether or not we were running low. This is a perfect solution if you have small, like items floating around your fridge. If you have young children, you can create a similar container for each child and fill it with healthy snacks, punch boxes, or a loving note. This keeps ?little fingers? from rummaging the shelves and you can control what goes into their ?snack box.?

5) Give Them a quality home

Whether they hold groupings of food or greasy leftovers, your containers should work for you and not against you. Consider spending a few cents more for quality containers. Lids are less likely to get stuck or fly off. You don't want to spend your time cleaning the floor or removing stains from your shirt because your container failed to do it's job. Choose transparent or translucent containers?they allow you to see exactly what's inside'no surprises!

6) Give Them the same home

Keep your refrigerator organized by making your best attempt to return food and drink to the ?home? you've created for it. Haphazardly throwing your groceries in the fridge may save you time when you come back from the store but it will cost you precious minutes at meal planning and preparation time.

In order to keep it clean and uncluttered, purge your refrigerator as part of your weekly routine. I recommend tackling this task on the night before your garbage pick-up day. Regularly disposing of smelly substances, rotting vegetables and other items that have overstayed their welcome will keep your fridge in tip-top shape. With determination, patience, and the right tools your refrigerator can become an organized and functional area of your home.

REMEMBER!! ? A FULL FRIDGE AND FREEZER IS MORE EFFICIENT, SO WILL SAVE YOUR ELECTRIC BILL'S TOO!!
Top Six Ways To Kill Piper
When designing any marketing or sales collateral, it's important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are immune to this reality, but studies show this is true for the vast majority of people. Knowing this will help you reach your target market and generate more sales. In addition, here are my top six tips to apply when developing a flyer, brochure or any sales or marketing piece.

1. Have a Memorable Headline. Grab their attention quickly by answering this question that is in your reader's head: What's In It For Me? Let them know immediately that this flyer include information they need. Here is an example:

"Six Ways to Create Marketing Collateral that Sizzles"

This headline got you reading this article, right? And therein lies my point!

2. Keep Their Interest. Now that you've gotten their attention, you must keep it! You do this by telling them exactly what your headline promises. No need for fluff - get right down to business. Tell them what they want to know starting with your first sentence. Don't waste your valuable space on the flyer with unnecessary information. Make it easy for people to read by using bullet points and easy-to-read fonts.

3. Benefits, Benefits, Benefits! You must create a desire for your product or service, and the best way to do that is spell out the benefits of your offer. You can tell them what they'll gain from your offering or conversely, what they'll lose if they don't make the purchase. Use emotion-based words like new, younger, save, free, guarantee and so forth. Here's an example:

"Look and feel 10 years younger!"

4. Clear Call To Action. Many people actually forget this part. It's easy to do because in your mind, you're thinking, "This is the greatest offer in the world! My phone will be ringing off the hook!" However, if you don't make it very clear what you want the reader to do, chances are you'll never hear from them. Here are some good examples:

"Click here to register today", or "Call me at XXX-XXXX" or "Visit www.someURL.com for this special."

5. Use a P.S. I know this seems strange, but some people will only ready your headline at the top and the P.S. at the bottom. Use the P.S. to get your prospects to order now and also as a last call to action. Here's an example:

P.S. Order today and receive a free copy of my new book valued at $27! Order today at www.someURL.com.

6. Great Layout. While you need to cover the main benefits of what you're selling, it's also important to have some "white space" so you don't overwhelm your reader. White space is nothing more than empty space on your flyer that gives your reader's eye a rest. Also, be sure to select colors and images that are congruent with your branding.

While a flyer or brochure will not likely sell hundreds of products or services by itself, if you apply those basics to your next marketing piece and present it to those you are building relationships with, you will enjoy great results!

Copyright (c) 2009 Meredith Liepelt
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About Author
Both Spud Larkin & Meredith Liepelt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Spud Larkin has sinced written about articles on various topics from Web Development, Valentines Day and Cooking Tips. About the author: Spud Larkin is an up and coming food writer and critic, already renowned throughout the north-east of England for his honest and open reviews that come straight from the heart and tongue.read more of his reviews at. Spud Larkin's top article generates over 18100 views. to your Favourites.

Meredith Liepelt has sinced written about articles on various topics from Business Loans, Marketing Tips and For Women Entrepreneurs. Meredith Liepelt, President of Rich Life Marketing, publishes Smart Marketing, a free bi-weekly ezine featuring marketing tips, insider secrets and thought provoking articles designed to help the busy female entrepreneur become known as an expert in her f. Meredith Liepelt's top article generates over 18100 views. to your Favourites.
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