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Trade Show Display Exhibits

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In today's trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to have your trade show booth available online? By using video on demand on your company website you can entice visitors to come to your trade show display at their convenience.

The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year's new technology and set the stage for hi-tech trends. It was the technology industry's largest trade show, yet it was not open to the public.

There is good news, however, for trade show ?wannabes? who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor's websites. The CES show's message was the news of the ?digital living room? and ?convergence? touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch trade show exhibitors via the Internet.

Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple--they want to extend their audiences well beyond the trade show floor. These industry titans have created video on demand on their company websites as a way to share their trade show experience with the entire universe-- not just those physically attending the trade show.

Gates gave a rousing, informative keynote speech at the CES Show, and Jobs gave a magical keynote speech at his MacWorld. Both got loud cheers from those in attendance, but they also got a lot of praise from the millions of virtual trade show visitors who viewed their speeches online.

Want to hear them now? Click on their websites and you'll get to hear the magic they spun at their recent trade shows.

Join Bill Gates as he keynotes 2007 CES demonstrating how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.

Here is a list of what you can see and hear about CES in Las Vegas on Microsoft's website:

?What's New from Partners?

?Zune After Hours It's midnight at Tao, the perfect time to talk about Zune.

?Meet the Regans, a Windows Vista Family

?Scoble: Where to Spend Your Money?

?Tour the Microsoft Booth with Bill Gates

?Riding with Ford Sync Microsoft at CES has a front seat look at Ford Sync, jointly developed by Ford and Microsoft. Gates says that by fall the Zune will be able to automatically synchronize with a dozen 2008 Ford cars.

?Xbox and Windows Gaming

?Windows Vista Ultimate Full Motion Desktop and GroupShot Demos

?Gates Summarizes the News from CES

?Microsoft Home Server

?2007 International CES Keynote

?Exclusive Interview: Bill Gates Previews CES

?Photographer Art Wolfe on Windows Vista

?Zune It!

?Get Your Game On

?Creating 3-D Worlds From Your Photos

?The Office 2007 User Interface

?Wireless Desktop Wins CES Design Award

At Macworld ?an annual gathering of more than 40,000 Mac enthusiasts and nearly 400 trade show exhibitors at the Moscone Center in San Francisco, Steve Jobs kicked off the Expo with his state of the industry address and told the faithful what was on the horizon. Visit his website to see his keynote address and learn the news.

Remember, if you want to expand on your trade show exhibit experience and make it last after the physical trade show ends, you can add video on your company website that will highlight your trade show display and the news of your new product launches. By having video on demand, you can recapture the highlights of your trade show experience -- wherever you had your trade show exhibit?whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.

Trade Show Display Exhibits

Why are companies joining the trade show bandwagon? One of the major reasons for the continuing trade show popularity is the personal contact opportunity to observe innovations in business products and services. In an era of impersonal electronic communication, trade shows offer face- to- face meetings that are critical for companies to compete in an ever-changing marketplace.

The size of the trade show display industry is impressive and it is growing.

According to Trade Show Exhibitors Association (TSEA), 51 million people attended trade shows last year in the United States. There were more than 13,000 trade shows in the nation with 1.2 million companies exhibiting. This is a testimony to the tremendous value in networking and being able to touch and demonstrate new products. Trade shows connect buyer to seller and people to people in a way that virtual marketing can never achieve.

Here are five compelling reasons why trade show displays across the U.S. are successful:

1.Networking with the right people at the trade show. You get to see and be seen. You meet your clients and client prospects face ?to- face and get instant feedback. This is certainly good news since there has been a dramatic business shift to online marketing, home offices, smaller field sales forces and the depersonalization of the sales function. With e-commerce dominating the business process, cell phones, email communications and Web commerce, there are fewer opportunities for face-to-face business development. The realization that relationships drive commerce has forced companies to view trade shows as a key opportunity for personal encounters. And, research shows that two or three days of dealing directly with decision makers in a trade show exhibit environment can cut the cost and time of closing deals by as much as 50 percent.

2.Showcases company's new products and innovations. Trade shows draw massive attention to new products seen by the right people. At the trade show, your booth staff can help educate attendees on your company's array of products and services as well as walking prospects through the decision-making process. People need to see and feel new products as this helps build their business relationships.

3.Expanding business by reaching the people who make purchasing decisions for their businesses at the trade show. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make lasting impressions.

4.Brand exposure and identity enhancement in a big trade show arena environment. Exhibitors think of trade show displays as the grand launch of their most valued new product or business service. An excellent opportunity to give customer prospects your best most memorable and consistent look to increase brand exposure.

5.Great place to learn about the new trends in your industry. You can bet that you will learn what the ?buzz? is in your own industry and watch what attracts prospects? interest. E.g., in the latest fancy food industry's winter trade show the trend is toward organic and natural products.

The trade show exhibit industry continues to grow and the added value of this personal prospecting environment suggests continued growth for 2006 and beyond.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.

? Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved

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Dick Wheeler has sinced written about articles on various topics from Trade Show Exhibit, Trade Shows and Trade Show Exhibit. Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showroom in Sacramento. Firm is full-service premiere trade show exhibit, graphics and management services company.. Dick Wheeler's top article generates over 22200 views. to your Favourites.

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