Hosting a booth at a trade show is one of the best ways to make your brand a well known name in a very cost effective manner. If you have ever tried to take part in one of these events before however, you have probably noticed that the displays and other promotional items you will need can be quite costly. This is what makes trade show display rentals such an attractive enterprise. After all, if you do not do these types of shows very often you are not really going to get a large return on the investment you are putting into these displays, so renting makes much better sense.
You may not know which displays are right for you or what to even prepare for if you have never hosted one of these events before, if that is the case, here is a brief overview of some of the more common types of trade show display rentals and promotional items that you may use. First of all, you should probably have some brochures and posters printed for your company. While posters are a cheap way to decorate your booth, brochures are needed so that you may pass them out to the patrons attending the event and make a lasting impression on them.
When it comes to trade show display rentals, you have three main options: pop up displays, portable/briefcase displays, and folding panel displays. The pop up type are very useful because they are so easy to set up. As the name implies, they are usually compact displays that may be folded in some way in order to save space when transporting them. Then when you need them you simply pop them open. Some already have their images fixed on them, while others you will have to hang your images on after they have been popped open.
Portable/briefcase displays are the ultimate model for people who are most concerned with ease of transportation. These are the most portable form of trade show display rentals as they literally fit into a briefcase and can be carried by hand. Folding panel displays are one piece units that fold out in order to create an attractive display. The best thing about these is that they are very inexpensive and easy to set up. Printed graphic panels are usually used in order to make them more personalized for each company.
As you can see, you have many different options when it comes to the displays you would like to use when setting up your trade show booth. Most of them may be rented so you will be able to save money. Obviously, you cannot rent the material that is printed especially for your company, as it will already contain images and information that is for your company. One thing to keep in mind though, is to place your order well in advance since there may be a long waiting period for some material. If you hold out too long you may not be able to get your equipment in time for the show which could ruin the whole event for you. For more information visit http://www.life-like-imaging.com.
Trade Show Display Rentals
A common mistake for new trade show attendees is to spend a lot of money on purchasing trade show displays. Buying a new display without attending your first tradeshow in your industry is a completely blind decision. You want to stand out among the crowd and if you have no idea what other people are using, you may pick a display that is inappropriate or too understated for your market.
A much better approach is to rent a display booth for your first few trade shows. Not only will you be able to investigate what others are using before making an investment, you'll be able to save money. Trade show display rentals are a lot cheaper than purchasing displays. You can try out different styles of displays during the course of many trade shows to figure out what works best for you and your market. When you are ready to buy, you'll be able to make an informed decision on your purchase.
In addition to saving money and doing some market research, trade show display rentals can help you save on travel costs. Most likely, you'll be attending trade shows outside of your immediate area. Whether you are flying or driving, you'll have to contend with transporting your trade show display to that location. You'll have to either ship it separately and hope that it arrives when you do, or transport it in your vehicle and pray that it doesn't get ruined along the way.
You have enough to worry when preparing for a trade show. You shouldn't have to worry about your trade show displays showing up intact. When you use a rental trade show display, you can pick it up when you arrive in the trade show area. You can customize it with your own signs, banners and logos. You won't have the hassle of bringing the display along for the ride. After the trade show is done, you can simply turn it back in and be on your way. Transportation and storage become non-issues when you use a rental.
Rental trade show displays fit a wide range of budgets. If your company has a limited marketing budget, you can rent trade show displays that fit on tabletops. You can choose a pop-up booth if you have a little more money to spare. Large companies can rent kiosks and panel displays. Most rental trade show display companies will work with you to create a custom exhibit that fits your budget and the nature of your business.
Best of all, with a rental trade show display you can change the look of your display for each and every show. Even if you never plan on buying a display, using a different display set up each time is a terrific idea for attracting attention. Certain trade shows have specific characteristics. You may find out that at some trade shows, kiosks are the norm and your tabletop display looks unappealing. At other trade shows within the same industry, smaller displays are more common. When you rent a trade show display rather than buy, you can approach each trade show with a fresh display.
Both Jackie Johnson & S. Kate Hobbs are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
S. Kate Hobbs has sinced written about articles on various topics from Entertainment Guide, Trade Shows and Health. Manufacturer and provider of and display stands for both sale and rental. Located in Toronto and with over 25 years of trade show displa. S. Kate Hobbs's top article generates over 110000 views. to your Favourites.
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