There is no lack of sites out there daring to be the only actual way to lose weight, whether through diets or miracle medications. Fat Loss 4 Idiots enters this crowded field promoting two creations: an online diet maker and a downloadable e-book, each costing around $20 after a 50% discount.

Fat Loss 4 Idiots works on a principle it calls "calorie shifting". Simply put, this theory states that low calorie diets will not work, as your body will naturally slow down its metabolism so as to burn less calories. Instead, Fat Loss 4 Idiots promotes the belief of eating meals in set methods that rotate various types of calories in order to trick the body into burning off all the calories you digest.

So Does Calorie Shifting Work?

Fat Loss 4 Idiots claims that its methodology will help you drop 9 pounds every 11 days. That should set off a red light right there, since most medical gurus don't advise losing more than 2 or 3 pounds a week.

There also appears to be a distinct lack of peer-reviewed scientific articles supporting the calorie shifting assumption. The only mentions of it seem to be on health websites, most of which dismiss it as a scam. Surely, the comments boxes on these websites are then filled with boilerplate responses from people claiming that calorie shifting works great and which proceed to link back to…Fat Loss 4 Idiots! Can you say "hawker"? I know you can.

Evidently, this type of aggressive approach works, since the e-book is one of the most downloaded e-books on the Internet. But all the available proof suggests that, yeah, it really is that simple. If you burn off more calories than you absorb, you'll lose weight and if you don't, you'll gain heaviness. Anything more is just smoke and mirrors. Forget Fat Loss 4 Idiots and just cut out the high fructose corn syrup instead.