If you are serious about making money on the Internet, you’ve got to have a list. A responsive, well maintained list is an important part of your long-term success. A good list can double the amount of income that you generate over time. For that reason, it is extremely important that you develop a good list and maximize the number of viewers that participate.

In order to do this, you need a good opt-in page. Your opt-in page is a web page where your visitors will sign-in to your list. The better your sign-in page, the higher your opt-in percentages.

It is important that you have a single page on your site devoted exclusively to generating subscribers. Do not post ads or banners of any kind on this page. You do not want to distract viewers. Your only goal is to entice them to join your list of subscribers.

Offer plenty of reasons for them to subscribe. Sell them. Provide your incentives in large bullet points. Use color for your most attractive enticements, but do not over power the page with color. Your primary font color should be the traditional black. Don’t use teal or some other non-traditional color for your primary font color. Use no more than 3 colors on the page, including black and white.

Entice viewers to sign up. Give them something free. Offer them a free report, information, ecourse, download, or Ebook. Whatever you decide, make sure you give them something for free. It is almost a requirement now that you give your subscribers something for signing up.

Your opt-in box should have a place of prominence. Do not hide it on the side; proudly display it at the top or middle of the page! It should be visible as soon as visitors enter your site without having to page up or down. Down not hide it among a jumble of other items, allow it to stand out on its own.

Lastly, add a simple pop-up box on every page of your website. This is really important. Many people that navigate through your site are not subscribers. If they see things that they like, they will frequently want to join your list. By offering a pop-up on every page, you give them that opportunity. When I added the pop-up, my opt-in numbers doubled.

By instituting the techniques above, you can maximize the number of subscribers on your list and increase the amount of money you generate.