The word Google is on the lips of young and old. Ask anyone a question and if they don’t know pat will come the answer “ask Google." Among the many search engines in the World Wide Web, Google stands apart. Its unique, exciting, innovative, and a pioneer.

Like adventurers of yesteryears that sailed the un-chartered seas, Google sails the cyber universe in search of adventure.

Easy to use, Google is a free service with a mission to offer at a click the world’s information. A clever use of the mathematical term Googol, 1 followed by a 100 zeros, it just means infinite information presented in an organized way.

Google is not any ordinary set up its philosophy and commitment to cost containment just means that every employee in any part of the world is a multi-tasker and hands on contributor. Work and play are both inborn in Google staff that enjoy their work and are obsessive about creating search perfection. So, employees from all over the world, speaking dozens of languages, originating from widely differing yet colorful cultures have one thing in common “Google is their life and breathe of fresh air."

It is simplicity and faith in its staff that has enabled Google to better the best. Every one thinks on the go and before a blink of an eye innovations are introduced –be it a spell checker or Google Number Search to facilitate use of Google from WAP phones. The keys to success lie in information has no end just beginnings, fast is better than slow, the motto is to provide instantaneous answers to surfer queries. The secret to the success is to focus on user needs and keep things simple. And do not stray from the “path." The key is to concentrate on “search."

What makes great business sense is the motto “do no evil." This serves to reemphasize the business ideals and philosophies. In fact one thing people love about Google is that it stands by its beliefs. Google was unique in refusing to give in to a subpoena and submit search query records. On the other hand, Google has the sense to adapt to different needs, in China Google took a step in a different direction and started self-censoring human rights organizations.

Google has strayed into everyone’s hearts and become a part of everyday life. Gmail, Gtalk, blogs, news, Google maps, and more. Whatever a person needs or dreams about becomes a reality and what more it is at no cost to users. Googlers are friendly, helpful, spirited, and inspired. They evoke admiration among internet browsers. Its not just service Google has extremely good business sense.

Usability is their aim and simplicity their secret password. Anything complex is not evident to the user. Google realizes that to be ahead even non techies, young and old must be able to use the search engine and different services. They should not be confounded by complexities. No frontier is too far and no problem too great. If a problem exists Google will make all attempts to solve it.

Smart, devoted, and dedicated are three words that can aptly describe Googlers world wide.