Here is what they'll do for you. They'll enable you to:

* Bypass the conscious filtering system in a person

* Covertly give instructions that will be carried out by the person

* Do your persuading on a unconscious level as well as conscious

* Dramatically increase your personal power by understanding how to access instant acceptance in the person you are communicating with.

Hidden outcome directives are: Commands that fit into the structure of a sentence without calling attention to their existence.

An example of this is as follows:

1. When you *learn this material* you will be able to *use it powerfully* and that will allow you to *feel good* about your increased sales.

From now on, whenever you write a hidden directive, underline it. This will be the standard that we will use. Note the example on this page, I put * before and after it!

Note that if you just read the commands of the example, they make sense on their own. This is communicating in multiple levels.

Another example of hidden outcome directives.

"I'm wondering *by now* if you can John, *feel great inside*, understanding the value of what you have learned so far and this is just the beginning?!"

I did several important things here that you should be aware of. First, I used the directive by (buy) now. This is called a phonological ambiguity.

In other words the mind translates that into all the possibilities of what that word sounds like and acts appropriately. Think then, about what using the word "know" might do in a sales presentation.

I also, in the above example used what is called a noun substitution. Reread the example above and leave out the name John. The meaning is still same, however adding the name makes the directive stronger because it focuses attention to the person.

You can put the name before or after the directive and still get the same results, You can't use this (adding someone's name before or after the directive) often because it will sound funny. You can use it occasionally though.

Here is a third example for you so you can begin to understand this even more as you read it.

Example:

I had a client come in the other day and ask me if I thought this would be a good product for him to buy. I told him "if you want a good investment by all means, *buy it*." I said, "*take my word*, it will do what you want." Finally I said, "you are the only one who can, *convince yourself* that its right. "Then I asked if he felt its right to go ahead and *get it*. He said it was. I get asked frequently for my advice and I would love to be of service in any way I can.

Now, when you look back over the three examples that you were given you'll note that they follow a specific format. Each one used a different structure for embedding commands. Write down the structures here.

Example 1 used commands in a sentence format. Example 2 used commands in a question format. Example 3 used commands in a quotation format A command goes down at the end regardless of the sentence structure. That is what makes it so powerful!

Analogical Marking- Analogical marking is a fancy way of describing the way in which hidden directives are marked off verbally or written to draw attention to them unconsciously.

Here are the different ways you can mark off commands:

A. *Pause before and after giving the command*

B. *Change your tone (deeper or higher) while giving the command*

C. *Increase or decrease your volume when giving the command*

D. Make a specific motion when giving the command

E. Anything that "marks off" the command

** Letters A,B and C are the most powerful when used together, to mark off a directive.

Remember- You always naturally unconsciously "mark off" when you speak, act and think. It may be important to begin to make the decision to "mark off" consciously to achieve your outcomes.

Think of it this way- Most people remember very little of what was said or done. What you "mark off" may leave the deepest impression. To do this right you must exaggerate it.