When it comes to Asia, there is a clothing line that represents the fashion and the styles of the land of the rising sun. The evisu is an exclusive clothing line founded on a country in which history has cultivated and revolutionized our world, Japan.
Aside from New York City, Milan, and Paris, the country of Japan is also being considered as fashion centrals of the world, along with Los Angeles, Berlin, Rome, Miami, Hong Kong, S'o Paulo, Sydney, Madrid, Vienna, and Dubai. And evisu is one of its premier clothing brands.
The evisu or evisu genes is a Japanese clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.
The evisu clothing line was founded in 1998 in Osaka, Japan by Hidehiko Yamane a Japanese clothes designer, and the man behind the popular clothing brand evisu clothing line. The evisu brand was originally called Evis which is the name of the Buddhist god of prosperity, but was eventually changed to what we all know today, the evisu.
The evisu logo is apparently not a cloud, but it's actually a seagull, and is still hand-painted onto some styles of jeans. The evisu clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms.
And in addition to jeans, the evisu clothing line also makes some evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.
The evisu clothing line, like all clothing famous clothing lines, also suffered some scandals. In March, 2006, the evisu clothing line and Yamane was reported to Tokyo District Public Prosecutor's Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years.
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