How are Conversion Rates Calculated?: This is simply done by dividing the number of actions (sale, completed lead forms, phone calls, etc.) and dividing that number by the amount of clicks. Remember, dividing the small number by the big number give you a percentage. For example, say you need to calculate the conversion rates for the day and you had 27 sales out of a total of 1500 clicks. Simply divide 27 by 1500 (27 / 1500) to get a conversion rate of 1.8% (avg. conversion rate)

Paid Search and Your Website: You know how it is around tax season when you drive by the local H&R Block and there's someone standing out by the road with a goofy uncle Sam costume on waving a sign around to get you to come inside? That's a great example pay per click advertising. We're putting a sign out there relevant to a keyword in efforts to get some of that traffic to come to your business. Now, effective PPC Management will take that user to the best page on the site according to the keyword searched - the equivalent of taking them to the best salesman in the store for a specific product. Now it's up to your site to make the sale.

Website Sales and Usability: If your website conversion rates are below 2%, you possibly have some usability issues. Some common problems we see occur during the Check Out process. Do you require the user to create an account? This is a Huge Turn Off for most internet buyers. Give the user to either set up an account for faster check out the next time they buy from your site OR to check out without creating an account. Remember, the least amount of clicks to the sale the better.

What Can You Do to Improve Your Conversion Rates: There are several steps you can take to improve your website conversion rates. Try different versions of the same landing pages to find out which page converts the best. Make sure you have strong calls to actions on your landing pages to direct your users in the direction you want them to take. Make sure your specials are clear and concise, like "Free Shipping" or "30 Day Free Trial". If your check out process requires the user registering for an account before they can complete the sale, give them the option to either create the account or check out without creating the account. Many people won't register for many reasons, so this one simple change can make a huge impact on your online sales.