1) Who is your audience/target for the teleseminar?
What group of people is your teleseminar aimed at? Is it your main target group or a subset of them? Most teleseminars are aimed at getting more people in your target group; however, depending on the objectives you have for your teleseminar, you may be focusing on a smaller portion (niche) of your main target group. Or you could be "testing the waters" with a new or different target group.
2) What is your objective for the teleseminar?
In order to get the most out of your teleseminar, you need to be very clear on your objective(s) - what you want to accomplish with the call.
There are many important reasons to give teleseminars as part of your marketing strategy. Most of them fall under the heading of "general marketing and growing your business":
* get people onto your list (their name and email address)
* build your credibility
* a very cost-effective tactic to add to your marketing strategy
* increase your visibility
* expand your reach
* attract traffic to your web site
* gain new clients
* get more publicity
* establish yourself as a recognized expert in your field
* let people sample your presentation style, philosophy and the quality of your work before they purchase your products/services
Other objectives you may have for your teleseminars are more specific:
* test new markets and niches
* create a relationship with people faster by letting them hear your voice and way of speaking - you become more "real" to them
* launch new product, service or membership group
* introduce yourself to other people's/joint venture partners' lists
* allow for various upsell techniques (i.e. transcripts, CDs)
3) Is this teleseminar part of another marketing tactic or strategy?
Most of your marketing tactics work in conjunction with each other. The ideal is to have everything working together and feeding into each other.
Your teleseminar is no different.
Although giving a teleclass is an essential marketing strategy on its own, it can also be used as a means to an end. For example, you may decide that you would like to build your list in order to send out an ezine or get enough people to offer a higher-end membership program to.
Getting really clear on these 3 questions will help you not only give a great, targeted, valuable teleseminar but it will also help you promote it more effectively and efficiently.
