I'm often asked, "What's the greatest small business marketing tip you could offer to someone?" The answer may surprise you.
You want to get better, more regular and consistent results from your small business marketing? Then start booking appointments in your calendar to actually work on your own marketing. Marketing takes regular and consistent effort to get the results you're seeking. I've found many small business owners just don't make it a consistent habit.
It's like an exercise program. If you don't schedule a regular time to go to the gym or get up and go for that jog in the morning, what do you think your chances are of reaching your goals? It's the same with your small business marketing.
Even if you say you're not a marketer, everyone at least has notions about what kind of marketing they should be doing. I talk to business owners all the time that have great ideas, but they never get implemented because they never work on them. If you always let administrative work or busy work or even client requests get in the way, it's likely you'll let the marketing get pushed off week after week.
Trying to figure out what to do with the marketing appointments you book for yourself?
* Improve you Attention Getting 30-Second Introduction
* Map out and develop supporting materials for your networking strategy
* Develop that core issue article to give away to prospects and referral sources
* Establish powerful centers of influence and joint venture relationships
* Brainstorm new referral strategies and map out follow up processes
* Etc., etc., etc.
Start booking a marketing appointment in your calendar today and I predict your results will soar in just a few short months!
