1. Use bullet points in your description. People love lists and would much rather read a list than a paragraph. And the more likely your ad is read, the more sales that you are probably going to make.

If you already have some sales copy written, break them up into a list of the benefits of the product. The shorter and more to the point they are the better. People scan pages rather than actually read them.

2. You need to make it very clear in your ad what the customer needs to do next, whether that's clicking a link, sending and email or whatever, just make sure your instructions are very clear.

And while we are on the topic, a big click here button is sometimes not enough - you need to tell your potential customer why they are clicking there. Here are some examples: click here for more information, click here to learn the secrets to weight loss, click here to send a man to the moon ... you get the idea.

Since there isn't a regular buy or bid button on classified ad listings you need to have a strong call to action otherwise your customer won't know what to do.

3. Thinking about what people desire is an important step in choosing a product to promote. It is no good choosing products just because they sound cool, people must actually want the product before they are willing to part with their hard earned money.

So what sort of things do people want? Here are some ideas - losing weight, falling in love and making money. They probably don't care much for an ebook on how to cook toast if you know what I mean.

While listing a classified ad is much like listing a regular eBay auction, because buyers are still getting used to classified ads it's important to tell them exactly what they need to do to buy from you. The easier you make the transaction process, the easier the money will start to flow your way.