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Whats Been Going On

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I could not find a hint of what was promised and on one of the sites I had to navigate through at least 50 units of Adsense before seeing a glimpse of relevant information, and I quickly clicked off and moved on.

The landing page is so crucial for visitor retention, not to mention their return. A landing page is the page that visitors first land on when visiting your site either from search results, or from any links to your site. Usually it's the home page, but it's actually any page that is linked to and from where visitors can get to your website.

Also, it is important to realize that while we, who are webmasters, understand websites and navigation on a deeper level, you always have to assume that your visitors are complete novices and they need obvious and clear indication of what your site is about, what's there and how to find what their looking for.

The landing page is really the "first impression" of your site and its content. What is on your landing page?

Ask yourself these questions:

1. Is your website clearly defining what you are offering?

2. Is there some kind of welcome message or post that explains what's there?

3. When visitors land on your page, are they easily able to navigate to different sections and pages within your site?

4. Is the content reflective of the title and description?

5. When they land, are they met with valuable relevant information or do they have to muddle through a ton of adds, like Google Adsense and banners?

If you answered NO to any of these questions then you will have problems with keeping your visitors and obviously they will not return.

Remember that the Internet revolves around the ease of getting information, if a surfer has to jump through a thousand hoops to find what their looking for on your website, believe me, they will not, and why should they? There are millions of other sites where they will find what their looking for with ease.

This is especially true for bloggers, I surfed about a hundred blogs this weekend and found many whose landing pages were just awful. One of which was a high traffic guru blog.

Because blogs do not usually have the same navigation layout as websites, instead of pages they have posts, they should be even more diligent in the landing page layout and navigation; because posts are THE content of a blog and they should be placed at a top spot, with a proper header, like All Posts or Recent Posts where individual post titles are listed for easy access and navigation. A visitor shouldn't have to spend half an hour looking for posts and believe me they will not.

Don't let a bad landing page and navigation set-up affect your online business and Internet marketing efforts.

Whats Been Going On

Just when it looks as though you can make ends meet, health insurance costs go up again. A growing percentage of every paycheck is going on health and, for the most part, you're getting less for your dollars. The result? Every month, more people give up on rising premiums and drop into the ranks of the uninsured. Worse, if big bills hit, people face personal bankruptcy. This was mostly affecting low-income working families and those with chronic conditions requiring more continuous treatment like diabetes or depression. Now, it's starting to bite the middle class. Employers are also feeling the pinch and more companies are dropping medical cover or reducing the benefits packages, and introducing wellness programs with teeth. This combination is placing a growing burden on taxpayers who fund Medicaid and the Children's Health Insurance Program.

Why is this happening? Well, let's come down to a short list. The economy is not in great shape. The population is ageing and, as people get older, more goes wrong with their bodies. New technology is producing new treatments but that is often more expensive. The pharmaceutical industry keeps raising prices to maintain its profitability. Put all the causes together and you have a broken system. The real problems start with the "entitlement" trap. Because people pay their premiums out of their own pockets, they feel they're entitled to get all the medical care they like. This leads to a significant amount of waste as health providers supply expensive services on demand regardless whether those services are needed. Mostly, the providers are driven by the need to make profits to keep their investors happy, and not by the patients' needs. This makes general medical care unaffordable and shifts ever more of the costs on to the insurance companies and the tax payers. Health insurance premiums therefore go up. The Republican approach is to reduce taxes which makes funding public health provision more difficult.

If people are uninsured, they wait longer to see a physician or go to an emergency room when their conditions have worsened. What could have been treated early on for less money suddenly becomes a bigger bill as costs are higher in emergency rooms. Why are costs higher? Because a significant proportion of patients cannot pay. The hospitals costs therefore have to be recovered from those who have the money or still carry . The moral of this story is for political parties to have the will to fix the problems.

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About Author

Both Jr Lang & Anthony Zadordov are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jr Lang has sinced written about articles on various topics from computers and the internet, Laptops and Computers and The Internet. Get comprehensive, simple, hands-on and step-by-step Internet Marketing Strategies at One of my best posts:. Jr Lang's top article generates over 40500 views. to your Favourites.

Anthony Zadordov has sinced written about articles on various topics from Insurance, Site Promotion and Insurance. The article is posted and written by Anthony Zadordov, the researcher and writer for Healthinsurancebible.com site.

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