Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?
Remember 5th grade English? You start with an outline.
Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you've got your ideas germinating you've got to outline them. Without an outline, your article will:
1. Be an unstructured mess.
2. Take three times as long to write.
Don't let this happen to you – outline. If it's been a while since 5th grade – or if your “progressive” school didn't stoop to teach you actual English skills – let me remind you why it's important and how to do it.
• Outlining keeps you from writing an unstructured mess. Readers, especially American readers, prefer distinct sections in their media. For example, look at American screenplays. Movies invariably have three acts, and anything that doesn't have them is considered an art film. Effective speeches often contain three parts, and readers like three points because the structure makes easier to retain information.
• Outlining shrinks your writing time by a third to a half. How do you whittle down that pile of research notes and interviews into an article or white paper? You guess it – outline it. By assigning sections to your notes before you start writing, you'll categorize, simplify and clarify. Not bad before you've even written an introduction. For example, let's say you're writing an article about mirroring. You can divide such an article into several different sections depending on what your client wants to get across. Here are some examples of different outlines:
1. 1) Explanation of mirroring 2) Differences between local and remote mirroring, 3) Contrasting mirroring with other forms of replication, or
2. 1) Define mirroring 2) List environments that require mirroring 3) Decision matrix for assigning different mirroring levels.
Once you've done your research it's simple to assign pieces to different sections. Believe me, it'll light a fire under your writing time.
Writing For Technical Professions
Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don't know.
Well, SEO article writing is very much like that. First, you decide what topic or keyword that you want. For instance, you're selling decorative lamps, right? In the SEO article writing process, list down ?decorative? and ?lamps?. Then think about other words that relates to ?decorative? and ?lamps??words that people use all the time to describe them. This is a very important part of SEO article writing because these are common words that your potential site visitors will use to find you.
How about ?light?, ?bright?, ?pretty?, ?lighting??
Ok, now your SEO article writing keywords are: - decorative, lamps, light, bright, pretty and lighting, right? So, on to the SEO article writing process. First you write everything that you need to write down first. Beef up the article. As a general rule of thumb, SEO articles should be no less than 300 words and no more than 500 words. Any more than that, you're wasting your writing a novel for your SEO article. Read through the SEO article now and replace words and reword sentences to fit in those keywords. Yes, you'll have to restructure some the SEO keywords here and there, but do it anyway.
Make sure the sentences make sense, ok? Because although the search engines won't know bad grammar from good grammar, your site visitors will. And most of them, site visitors who visit your website based on those SEO keywords DO mind the bad grammar. And once you turn them away, it's almost impossible to bring them back!
The final step to SEO article writing is?..proofread your SEO article and make sure they flow. The problem with SEO writing is that your thoughts might come in buckets?.a splash here and a splash there. So, during the SEO article proofreading process, you'll have to make sure one paragraph flows on to the next.
Both Upinder Singh Negi3 & Manjit Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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