In fact, according to the Oriental Horizon program, 7.5 percent of U.S. residential property that was sold to foreign markets was purchased by customers in China, Taiwan or Hong Kong. We know they can afford it ? as of 2008, the Boston consulting Group reported China was home to almost 300,000 millionaires ? a 20% increase from 2007, and the world's fifth largest number.
Reminiscent of outlet mall bus tours, SouFun Holdings is organizing house hunting tours for Chinese investors scoping out U.S. bargain basement prices for real estate. The company has organized ten tours this year and has over 500 people interested in such an adventure. The well organized tours make the whole real estate experience much more manageable as potential investors don't have the typical language barriers to overcome. Also standing by are broker agents, representatives from law firms and insurance companies.
Yin Guohua, a partner in a Chinese law firm raved about the attractive real estate prices and the many opportunities available. Some shoppers are looking for accommodations for their children attending school in the states. It's not certain how many people on the tours actually walk away with a new property, but the interest is definitely growing. According to Yin, "Chinese people like to keep private about whether they've brought property and how much they've paid for it." Some clients, however, have mentioned that it is still not time to buy and that they expect prices to be dropping even further.
Luo Jie, organizer from China Swan International Tours, displayed a brochure written in Mandarin outlining listings of foreclosed properties in major cities such as Los Angeles, San Francisco, Las Vegas, Boston and New York. He has a group venturing out on a tour in the next few weeks. Some customers are anxious to buy, others are just window shopping and surveying their options.
Luo also mentioned the challenges that Chinese investors run up against when making out of country purchases. The yuan, is not easily converted in most markets and can be exchanged only under certain circumstances such as trade and tourism.
Howard Rosen, a senior manager at Grubb & Ellis in New York, believes it's not easy to purchase U.S. properties without already having assets here. Those with investments in Hong Kong may qualify, but many whose assets are restricted to China may have a harder time.
Real estate in some of the major U.S. cities is beginning to look extremely attractive against comparable properties in Beijing, Shanghai or Guangzhou. Dollar for dollar, you get more square footage for a lessor price. Even a $400,000 or $500,000 property is superior to what can be found in the Chinese mainland.
First Home Buyers Program
Wealthy home buyers who buy multi-million dollar homes are typically self-made millionaires with new money, according to a recent online survey of 683 Coldwell Banker Previews International property specialists. The study revealed the top professions of these affluent customers. According to the respondents, 88 % of their customers are business or corporate executives, 37 % are physicians, 31 % are lawyers, 30 % are financial professional and 14 % are entertainers, entertainment executives or professional athletes.
Wealthy home buyers require their real estate agents to be equipped with special skills, according to the Coldwell Banker's survey. Given the magnitude of the financial transactions involved in luxury home purchases, 78 % of sales associates said that the top most need their clients require from their real estate agents is privacy and confidentiality. The luxury customers also want their real estate agents to exercise discretion while dealing with their multi-million dollar transactions. Almost 70 % of respondents polled that their wealthy clients want their real estate professionals to offer customized services while 44 % said that the luxury home buyers want their agents to have good network and work relationship with executive assistants, CPAs and attorneys.
Wealthy home buyers also want their agents to know the inside scoop on the real estate market, according to 36 % of the respondents in the Coldwell Banker's survey. Seventeen percent of the sales associates surveyed indicated that one of the necessary skills for real estate professionals working with affluent customers was the ability to provide emotional support to their clients. And according to 11 % of respondents, luxury customers want their real estate agents to establish personal rapport with their clients.
The study also included queries on the "must have" amenities that the affluent clientele want in their luxury homes. Wealthy home buyers want media rooms in their homes, according to 60 % of respondents and another 60 % polled that their affluent customers want "wired" homes. However, there are a few home design elements that are out among luxury home buyers. Gourmet kitchens, granite countertops and wet bars are no longer counted as luxuries by wealthy home buyers, according to the survey respondents.
The survey also found that the multi-million dollar home buyer pays a typical down payment of 20 % to 30 %, while a quarter of clients put down 30 % to 50 % of the sale price.
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