Is that true of you as well? If so, maybe you're not taking full advantage of the material you've already created. Creating new material is fun - and important. But don't overlook the opportunities to take your existing material and spin it into other forms.



I'll give you a specific example ...

I'll share the process I use myself for leveraging new material. This won't suit everybody, but at least you'll see an example which you can copy or adapt.

1. Write a newsletter

Every week or two, I write a feature article (just like this one) for my newsletter. I send this to my mailing list.

* Why: Maintain our relationship

* Time: 30-45 minutes

2. Article on my Web site

My Internet marketing assistant extracts this article from the newsletter and adds it to my Web site as a stand-alone article.

* Why: Credibility, authority, search engine positioning

* Time: 10 minutes

3. Send to article directories

My assistant then submits this article to the most popular article directories (places that accept articles for re-publication).

* Why: Authority, credibility, non-search-engine traffic

* Time: 30 minutes

4. Record for my podcast

I record myself reading the article out loud, on my iPod. I "top and tail" it with an intro, outtro and theme music, and publish it to the Expert Gold podcast on gihanperera.com/podcast.html

* Why: More personal connection

* Time: 5 minutes to record, 10 minutes to publish

5. Blog it

My assistant copies the article across to the First Step support FAQ blog at http://first-step-support.info. If it's relevant, I'll also copy it across to the Magnetic Messages blog at magneticmessages.info/.

* Why: Authority, credibility, Google traffic

* Time: 5 minutes

6. Add to Vault

Finally (for now!), my assistant copies it across to the Leverage Matters Vault at gihanperera.com/vault.html, a growing directory of resources about leverage, on-line marketing and product creation.

* Why: Client loyalty, added value

* Time: 5 minutes

OK, that's it!

I'll admit that I don't do this every time I send a newsletter. But I do it often enough that I'm regularly publishing my material in various forms. Even though it's the same content, different people consume it differently - so they appreciate getting it into different ways.

And this is just the tip of the iceberg. I haven't even mentioned re-using this material in e-books, special reports, audio CDs or books!

How can you use this? Remember:

1. You're probably sitting on material you can easily turn into products.

2. You don't have to do all the work yourself.